Contact Information: Contact Information JDSU Investors: Michelle Levine 408-546-4421 Press: Noël Bilodeau 408-546-4567
Muhammad Ali Enterprises Selects JDSU for Authentication Solutions
JDSU to Provide a Range of Digital and Optical Authentication Technologies to Help Identify and Track Products
| Source: JDSU
MILPITAS, CA--(Marketwire - May 27, 2009) - JDSU (NASDAQ : JDSU ) (TSX : JDU ) today announced
that it has been awarded a contract to serve as the supplier of
authentication solutions to Muhammad Ali Enterprises LLC (MAE) for
merchandise. The contract involves the supply of a unique range of
authentication solutions including holographic authentication devices
developed specifically for MAE.
The solutions that JDSU has developed for MAE utilize digital and optical
authentication technologies that allow for easy identification of
authorized products, limit product overruns, reduce unauthorized
distribution, and ensure correct royalty payments.
"We surveyed a range of authentication providers and were impressed with
the breadth of JDSU's technologies, its pipeline of innovation and its
ability to deliver customized solutions that communicate authenticity while
enhancing the Ali brand," said Kelly Hill, director of Licensing for MAE.
MAE's licensing program encompasses all product categories that include
apparel, publishing, collectibles and sporting goods, as well as signed
memorabilia.
"JDSU is honored to launch our licensing business with MAE," said Adam
Scheer, Authentication Solutions marketing director for the Advanced
Optical Technologies business segment of JDSU. "Muhammad Ali is recognized
as a champion all over the world and JDSU is committed to providing a
customized authentication program that protects his legacy."
For more information about JDSU's licensing program, please go to:
http://www.jdsu.com/products/brand-protection.html.
About JDSU
JDSU (NASDAQ : JDSU ) (TSX : JDU ) enables broadband and optical innovation in
the communications, commercial and consumer markets. JDSU is the leading
provider of communications test and measurement solutions and optical
products for telecommunications service providers, cable operators, and
network equipment manufacturers. JDSU is also a leading provider of
innovative optical solutions for medical/environmental instrumentation,
semiconductor processing, display, brand authentication, aerospace and
defense, and decorative applications. More information is available at
www.jdsu.com.
About Muhammad Ali Enterprises LLC
Muhammad Ali Enterprises LLC ("MAE") is a California limited liability
company. MAE is aggressively involved in a worldwide licensing program,
merchandising, television, film, video and Internet projects. For more
information on MAE, visit www.ali.com.
MAE is a subsidiary of CKX, Inc., a publicly traded company listed on the
NASDAQ national market® under the ticker symbol "CKXE." Also visit
www.ckx.com.