Mercent Announces Native Support for Fulfillment by Amazon (FBA), Launches New Merchants on Mercent Retail and FBA

SEATTLE, WA--(Marketwire - May 27, 2009) - Mercent™, a leading provider of online marketing technology and services for retail merchants, today announced full SAAS platform integration with Amazon.com's Fulfillment by Amazon (FBA) Web services. Mercent clients can now automate and manage cross-channel order fulfillment through Fulfillment by Amazon using Mercent Retail.

Mercent also announced that a renowned Italian automotive brand is actively utilizing Mercent Retail for e-commerce product feed optimization and integration with Fulfillment by Amazon -- to promote its entire catalog of luxury lifestyle products to consumers in the North American market.

"Mercent is pleased to be the first Amazon Certified Integrator to launch complete and turnkey support for the Fulfillment by Amazon (FBA) program," said Mercent CEO Eric Best. "Mercent now improves online sales and profits for more than 100 of the world's largest and most successful retailers, including a growing stable of luxury brands."

Mercent provides enterprise retailers the ability to optimize product merchandising on Amazon.com and other online consumer shopping destinations, and efficiently process high order and payment volumes through the Selling on Amazon (formerly Merchants at Amazon.com) and Fulfillment by Amazon programs.

Mercent is the first Amazon.com marketplace integrator to offer automated support of Fulfillment by Amazon, designed to support profitable, high-volume product sales for large sellers on Amazon. Fulfillment by Amazon provides merchants with outsourced warehousing and logistics services that utilize Amazon's distributed retail infrastructure.

Mercent supports through FBA both Amazon.com fulfillment (for items sold on Amazon.com) as well as Basic fulfillment (for items sold on a merchant's own Web site as well as non-Amazon marketplaces such as eBay). As always, for Selling on Amazon sellers, Mercent handles all feeds related to orders, acknowledgements, adjustments and fulfillment. For FBA, Mercent allows retailers to flag, on a per-product basis, which products (ASINs) will be distributed by Amazon fulfillment centers, independent of the point of sale.

For sellers participating in the Selling on Amazon program, Mercent's FBA support directly impacts sales performance on Amazon.com. Amazon.com customers are more likely to buy when they can take advantage of FBA benefits such as reduced shipping latency and participation in the Super Saver and Amazon Prime Shipping programs. Due to these benefits, products fulfilled through FBA and managed by Mercent may rank higher in Amazon.com product search results and win placement within the Amazon Buy Box on a given Amazon Single Detail Page.

Mercent helps leading online retailers drive revenues and profits through ecommerce shopping channels like Amazon.com by providing consolidated feed management, reporting and optimization tools through the on-demand Mercent Retail platform. Mercent is recognized by many in the ecommerce industry as the only shopping feed management vendor to provide a complete marketplace integration that includes automated delivery of order data from third-party marketplaces directly into the retailer's existing inventory and fulfillment systems.

Information regarding Mercent Retail marketplace, shopping feed and paid inclusion management technology, Mercent Performance marketing services, and the complete list of online marketing channels included in the Mercent Shopping Network is available at www.mercent.com.

About Mercent

Mercent provides online marketing technology and services to help retail merchants optimize performance across online marketing channels. Mercent's on-demand platform, Mercent Retail, connects existing retail management systems and The Mercent Shopping Network, a network of more than 50 online shopping destinations including transactional marketplaces such as Amazon.com and eBay Large Merchant Services, comparison shopping engines (CSEs) such as Shopping.com and Shopzilla, paid inclusion programs like Yahoo! Search Submit Pro, and affiliate marketing programs such as LinkShare and the Google Affiliate Network. Mercent Retail makes it easy for merchants to increase revenue and gross margins by promoting the right products with the right merchandising offers and placement using optimized product data feeds to these key retail channels.

Mercent customers include 1-800-Flowers, Bass Pro Shops, Brookstone, GUESS?, L'Occitane USA, Redcats Group, REI, and other leading retailers. Mercent is an Amazon.com Certified System Integrator, eBay Certified Solution Provider, Buy.com Gold Certified Partner, SHOP.COM Certified Data Feed Provider, certified Google Product Search Partner and Yahoo! Search Submit Pro certified feed provider. Founded by veterans of Amazon.com, Mercent is a venture-funded company based in Seattle, WA. For more information, visit www.mercent.com.

Contact Information: Contact Todd Sherman Communications Mercent 206-832-3900