Contact Information: Contact: Susan Scarlet Marketing & PR Director Gongos Research 248.239.2381
Gongos Research Introduces i°Communities 2009
New Platform Offers Clients Sophisticated Content Management and Analytical Tools
| Source: Gongos Research
AUBURN HILLS, MI--(Marketwire - May 27, 2009) - Empowering clients with new ways to become
immersed in online research communities, Gongos Research launches
i°Communities 2009 -- an advanced 2.0 platform that supports a new spectrum
of research community offerings. The new platform enables rich enhancements
to its existing
i°Communities and
metaCommunity™ research environments, as well as a new i°Community
Lite offering.
The i°Communities 2009 platform creates a highly interactive environment
for consumers, while offering clients greater versatility to conduct and
analyze research. Flashpoll capabilities have been enhanced to give
companies added flexibility to field questions and concepts that require a
quick turnaround. New features including a Qualitative Reader and Data Plan
allow clients the 24/7 ability to filter complex qualitative and
quantitative data within the platform itself, enabling client users to
quickly synthesize large amounts of raw data prior to the delivery of
reports.
With its introduction of i°Community Lite, Gongos Research offers a
"licensing plus" option that meets the demands of companies that want to
manage and moderate the community process within their organization. Also
new to its spectrum of offerings is the Quick Start Community -- a private
spin-off community that can be initiated through Consumer
Village -- Gongos Research's own proprietary consumer community.
As an industry leader in developing and managing private research
communities for Fortune 500 companies, Gongos' research communities
represent nearly 25% of the company's overall business. It currently
manages 12 communities dedicated to the development and enhancement of
products and services, as well as shopping behaviors and attitudes about
green technologies.
"Our 2009 platform offers even more ways for companies to engage in
research communities, while maximizing their research budgets," says John
Gongos, president and CEO. "We work closely with corporations to determine
the right community environment for them and then develop and implement an
ongoing strategy to meet those needs."
For more information on the five types of research communities offered by
Gongos Research, email iCommunities@gongos.com.
Since 1991, Gongos Research has worked with leading companies including
Best Buy, Hallmark Cards, Mars Inc., Domino's Pizza, U.S. Bank, GM and
Polaris. In 2007, the company was first named to the Inc. 5000 list of
"The Fastest Growing Companies in America," and in 2008 was among the
Honomichl Top 50.
Gongos Research is a custom marketing research company that forms trusted
research partnerships
with companies around the world. Blending high-level thinking,
strategic analysis, innovation and proprietary technologies, Gongos helps
guide companies in the development of product and services, as well as with
marketing decision-making. For further insight into the Gongos culture,
visit gongos.com.