Alan Davies joins LBi's group executive as Chief Strategy Officer

PRESS RELEASE
Stockholm/Amsterdam, 28 May 2009

LBI International  AB  (LBi),  the global  marketing  and  technology
agency, announces that  Alan Davies, Group  Strategy Director, is  to
join the Executive management team as Chief Strategy Officer.

As Chief Strategy Officer, Alan will be responsible for the execution
of LBi's global  strategy and service  offering.  Alongside the  CEO,
Alan will ensure that LBi's  growth in services, geographic  coverage
and organisational design is structured  to deliver maximum value  to
clients.  A key  part of this  strategy will be  the development  and
delivery of proprietary tools and IP that help drive accountable  ROI
and intelligent decision making across all channels.  The  commercial
expansion of LBi's data platform into all key client engagements will
provide an  increasingly differentiated  service  that will  help  to
cement LBi's long-term strategic partnership with its clients.

Alan comments: "I am very excited to be taking on this challenge.  We
are now entering the next era of digital where the relationships that
companies and  brands  have  with their  customers  is  fundamentally
changing.  The  agencies that  support  that change  must  themselves
adapt.  With the strength of talent and service and the tools that we
have developed  at LBi,  we are  in a  unique position  to offer  our
clients the support necessary to  compete in this new environment.  I
have had the pleasure of working alongside the current management for
many years and now, as part of the leadership team, I look forward to
helping drive the business forward."

Alan has been at  the forefront of the  Digital Industry for over  10
years and  has  worked for  LBi  for over  8  years. He  has  been  a
consultant, a manager  and a  salesman and  has worked  with most  of
LBi's most significant clients.  His background in corporate strategy
has additionally  given him  the  strong commercial  and  operational
skills required to ensure LBi's continued strategic success.

Luke Taylor,  CEO,  comments:  "It is  important  that  our  services
strategy is informed  by a  deep understanding of  clients and  their
needs.  Alan  has  been  at  the  forefront  of  our  most  important
strategic client relationships for many years and with his consulting
insight is  uniquely  positioned to  drive  forward our  services  to
support large, international brands.  Having worked alongside all  of
our international offices  and enjoying their  deep respect, Alan  is
ideally  placed  to  both  mentor  and  embed  a  greater  degree  of
sophistication around the use of IP and data in the transformation of
our strategic  services.  Specifically,  our  data platform  has  the
ability to transform the  nature of our  engagement with clients  and
Alan  will   be  key   in  driving   this  forward   throughout   the
organization."

For further information please contact:
Luke Taylor, CEO, LBI International AB
+44 20 7063 6465, luke.taylor@lbi.com
Alan Davies, CSO, LBI International AB
+44 20 7063 6465, alan.davies@lbi.com
Eva Ottosson, Group Communications Manager, LBI International AB
+46 709 41 21 40, eva.ottosson@lbi.com


About LBi:
LBi is a global digital marketing and technology agency, blending
insight, creativity and expertise to solve business problems. The
largest genuinely full service agency of its kind in Europe, LBi
provides the full range of digital capabilities, including digital
strategy, branded content, service design, media, CRM, technology,
managed hosting and support services. The Company employs over 1,500
professionals located primarily in the major European, American and
Asian business centers; such as Amsterdam, Atlanta, Berlin, Brussels,
London, Milan, Mumbai, New York, Paris and Stockholm. LBi is listed
on Nasdaq OMX in Stockholm and NYSE Euronext in Amsterdam (symbol:
LBI).
www.lbi.com