Mazzo Gaming launches in the Entraction network

Solna, Sweden (1 June 2009). Entraction announces that it has signed
a deal with Mazzo Gaming to supply them with Entraction's unique
turnkey solution for gaming sites, including Entraction's poker
software and access to the Entraction poker network.

Mazzo Gaming is a new brand primarily targeting Canada, UK and
Ireland, but the people launching the brand are far from new to the
business. Mazzo Gaming is being launched by a group of executives
with over 10 years each of experience in the online gaming industry,
from when the first online casino was launched in the 90s. They have
worked with other high profile gaming brands and bring hard-earned
expertise to the table.

Mazzo Gaming has joined Entraction's poker network and also offers
its players betting, casino and bingo through Entraction's unique
turnkey solution.

"Having spent over a decade working with major online gaming brands
in many different capacities, the Mazzo Gaming Executive team is
ecstatic to be launching our own Premium Brand. During our long
planning phase we have researched and tested all available software
and Network options, and we are extremely proud and confident in our
decision to partner with the Entraction Network. The Entraction team
is dynamic, forward-thinking, and motivated to succeed. With recent
product additions and a solid focus on development, we see fantastic
potential and hope to play a major role in helping the Entraction
Network reach the next level," says Stewart Johns, Press Officer
Mazzo Gaming.

"Mazzo Gaming will bring a healthy flow of players from markets where
Entraction have a relative small share and that is good for the
network. This deal shows the strength in Entraction's turnkey offer
as it enables experienced people to start a new brand without heavy
investments in infrastructure. Mazzo Gaming's strong track record in
online gaming vows for a long and successful partnership," says Peter
Åström, CEO of Entraction.

For more information, please contact:
Peter Åström CEO, +46 8 564 884 60
Pia Rosin, Corporate Communications Director, +46 70 753 22 46

About Entraction
Entraction is an international group within the digital gaming
industry.

Entraction Holding works with general issues relating to strategy and
business development, as well as the provision of financing and
skills within the Group. The company continuously evaluates business
opportunities that can strengthen and develop the Group.

Entraction Solutions offers complete software systems for online
gaming and operates one of the largest open poker networks in the
world. The company offers partners software for poker, betting,
casino and bingo, as well as peripheral services, such as web design,
gaming licenses, operation, payment solutions, promotional tools and
24-hour end-user support. The poker network is operated by
subsidiaries in Malta that are licensed to market and conduct
proprietary gaming activities and to deliver gaming services to
partners in the poker network.

Entraction Holding AB is listed on First North Premier and has
approx. 7.800 shareholders. The company's Certified Advisor is Remium
AB. Visit www.entraction.com for more information.