The pure taste of chocolate, M-real's Carta Solida ensures Fazer's confectionery stays in top condition

03/06/2009
Press release 03.06.2009

Excellent sensory properties and high quality print - these qualities are the
key factors in Fazer Confectionery's choice of M-real's Carta Solida for its
flagship product, the Karl Fazer confectionery box.  Fazer Confectionery is the
leading supplier of chocolate products, sugar confectionery and chewing gum in
the Baltic region. 

“As the chocolates are packed without wrappings in the cartons it is of utmost
importance that there will be no odour or taint transferring from the packaging
material to the chocolate,” says Päivi Svens, Karl Fazer Brand Manager at Fazer
Confectionery.  M-real's coated primary fibre paperboard, Carta Solida, meets
these criteria due to careful choice of raw materials and clean production
process.  The middle layer of Carta Solida consists of BCTMP (bleached
chemi-thermo-mechanical pulp), a pulp that ensures excellent sensory properties
thanks to its high purity. 

The majority of Karl Fazer confectionery boxes are printed and converted by
Pyroll, one of the leading paper and paperboard converters in the Nordic
countries.  The printing result using M-real's Carta Solida is excellent,
highly important for high end products such as Fazer's confectionery.  The
surface of this grade is also perfectly suited to special features such as foil
blocking. 

“From a converter's point of view we are very pleased with the consistent
quality of M-real's boards.  Advantages gained from the even printing surface
and consistent thickness can be seen in improved productivity in our converting
lines,” says Petri Lahtinen, Key Account Manager at Pyroll Tampere, Finland. 

The benefits of consistent quality are also realised in the packing line at
Fazer Confectionery. “A confectionery package made of high quality raw
materials runs smoothly in the packing line.  For us it means fewer
interruptions as well as reduced product and carton losses,” notes Päivi Svens. 

Co-operation between the three companies - Fazer Confectionery, Pyroll and
M-real - has taken place over many years, and resulted in continuous
development and improvement to M-real's manufacturing processes and paperboard
products for the confectionery industry. 

Link to photo:
http://databank.metsaliitto.com/metsaliitto/mreal.jsp?x=6059476&i=32648615920324
6471541916518853154129111222 

For further information please contact M-real Consumer Packaging:

Ritva Mönkäre, Marketing Manager
Mobile +358 (0)50 598 7012
E-mail: ritva.monkare(at)m-real.com