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GenArts Expands Relationship With Lucasfilm to Advance Visual Effects Across a Diverse Range of Entertainment Media
Companies Work Together to Provide Artists With Advanced Compositing Tools to Drive Cinematic-Quality Effects Across Film, Animation and Games
| Source: GenArts
CAMBRIDGE, MA and SAN FRANCISCO, CA--(Marketwire - June 8, 2009) - GenArts Inc., the leading provider of specialized digital visual
effects plug-in software for the film and television
industries, announced today an agreement that broadens its
long-standing relationship with Lucasfilm, the world's leading film, visual
effects and entertainment company. This relationship aims to advance the
state of the art of technology for visual effects and compositing across a
wide range of entertainment media.
This agreement comprises three key elements:
-- First, GenArts software will be deployed across compositing host
systems at Lucasfilm companies including Industrial Light & Magic,
Lucasfilm Animation, and Lucasfilm Animation Singapore, including it as
a standard component of their compositing pipeline.
-- Second, it provides a foundation for the two companies to explore
opportunities to expand the use of GenArts software across film,
television, animation, games and other media, providing audiences a
consistent, premium entertainment experience.
-- Third, as visual effects become ever more essential to the art of
modern-day entertainment media, GenArts and Lucasfilm will exchange
ideas to advance the state of the art of specialized visual effects
technology across all Lucasfilm divisions.
"GenArts software delivers incredible consistency for the artists'
experience across a wide range of compositing systems," said Richard
Kerris, CTO of Lucasfilm. "This makes it the ideal choice to help Lucasfilm
achieve our goal to deliver visual continuity across feature films,
television, games and future entertainment mediums."
Since the company's founding in 1996, GenArts software has
contributed to the production of dozens of Lucasfilm projects including
Academy Award-nominated films such as "Star Wars Episode I, II and III,"
"Pirates of the Caribbean" and "Iron Man."
"Over the last 12 years, GenArts has earned our reputation as an innovative
technology provider as well as an industry thought leader," said Katherine Hays, CEO
of GenArts. "We're pleased that Lucasfilm has affirmed that distinction
by selecting GenArts software to be a standard component of their
compositing vocabulary. We're extremely excited about the opportunity to
collaborate with some of the world's leading compositing artists to better
understand their needs as we continue to drive innovative tools into
broader entertainment markets."
About GenArts
GenArts, Inc. is the premier provider of specialized digital visual effects
for the film, broadcast and video industries. The GenArts Sapphire,
Monsters and Raptors portfolio equips digital artists with a collection of
state-of-the-art image processing and synthesis effects such as: glows,
light rays, lens flares, lightning, film damage, fire and fluid effects.
The effects seamlessly integrate as software plug-ins into leading editing
and compositing systems from Adobe, Apple, Avid, Autodesk, Assimilate,
Eyeon, FilmLight, The Foundry, Quantel and SGO. The company was founded in
1996 in Cambridge, Mass. www.genarts.com.
