SmallCapSentinel.com: Analysis for the Video Game Sector Released


LAS VEGAS, June 17, 2009 (GLOBE NEWSWIRE) -- A research report published after market Tuesday sheds considerable light on the video game market and one company's pursuit of market share. In the Murphy Analytics report, analyst Patrick Murphy, CFA, examines the business plan and prospects of SouthPeak Interactive Corporation (OTCBB:SOPK).

This report is of interest to investors of SouthPeak and related video game companies Electronic Arts (Nasdaq:ERTS), Majesco Entertainment (Nasdaq:COOL), Activision Blizzard, Inc. (Nasdaq:ATVI), and Take-Two Interactive Software, Inc. (Nasdaq:TTWO).

It can be viewed online free of charge at: http://www.murphyanalytics.com/uploads/SOPK_Initiation

About SouthPeak Interactive:

SouthPeak Interactive Corporation develops and publishes interactive entertainment software. It publishes games, which cover a range of genres, including action/adventure, role playing, racing, puzzle strategy, fighting, and combat. The company utilizes its network of independent studios and developers to create video games for various hardware platforms, including PlayStation 3, PlayStation 2, PlayStation Portable, Microsoft Xbox 360, Nintendo Wii, Nintendo DS, and Game Boy Advance.

From the Murphy Analytics report:

Outlook: The extensive sales and development experience of the SOPK management team positions the Company to capitalize on what gaming has become today:


 * An industry growing in the mid to high 20% range,
 * An increasingly important conduit for the distribution of film /
   music / TV content, and
 * An increasingly frequent outlet for consumers' available
   entertainment hours.

The outsourced SOPK model is designed for consistent and profitable singles and doubles rather than the high risk / high reward mega-hit approach adopted by some of the larger publishers. Driven by the strength of the management team, the viability of the business model and a highly favorable outlook for the sector, Murphy Analytics is initiating coverage on SOPK with a price target contained in the full report.

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Statements herein may contain forward-looking statements and are subject to significant risks and uncertainties affecting results. Integrity Media Inc. (IMI) provides no assurance as to the subject company's plans or ability to effect proposed actions and cannot project capabilities, intent, resources, or experience. The subject companies haven't always approved the statements made in this report. This report is neither a solicitation to buy nor offer to sell securities and is for information purposes only and shouldn't be used as basis for investment decisions. IMI isn't an investment advisor, analyst or licensed broker dealer and this report isn't investment advice. IMI has been paid $3500 by Trilogy Capital Partners, a financial P.R. consultant to SOPK for this report and other services. Paid reports constitute a conflict of interest as to IMI's ability to remain objective in communication regarding subject companies. Murphy Analytics is a fee-based independent research firm.



            

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