SAN MATEO, CA--(Marketwire - July 1, 2009) - MobiHand, Inc., a leading provider of mobile
content and application stores, announced its partnership with many popular
BlackBerry enthusiast sites to offer co-branded versions of its On-Device
BlackBerry App Store with Version Tracking. Now members of the communities
associated with BlackBerryCool, BerryReview, BBGeeks, BlackBerryRocks,
BlackBerryitalia.it, Comunidadblackberry.es, Blackberryworld.eu and others
will be able to conveniently access thousands of themes, exclusive deals,
free trials, and a growing catalog of apps priced as low as $0.99 cents
direct from their BlackBerry device. Additionally, they will be able to,
for the first time, get instant updates for every app on their phone.
These new co-branded stores, along with CrackBerry.com, the leading
BlackBerry community site, give MobiHand a strong foothold in the
BlackBerry App distribution space. MobiHand's growing catalog of over
5,000 apps and 2,500 themes makes it a viable alternative to Research in
Motion's BlackBerry App World.
"For years, BlackBerry enthusiasts have relied on these sites for news,
reviews, and discussions about everything BlackBerry," said Steve Howard,
president and CEO of MobiHand, Inc. "Our co-branding partnerships enhance
and streamline the customer experience by linking the themes and apps that
are being reviewed and discussed in their blogs and forums with their own
desktop and on-device stores."
"The co-branded On-Device BlackBerry App Store gives our readers access to
the whole MobiHand catalog from their BlackBerry," said Ronen Halevy,
editor of BerryReview.com. "This lets readers take advantage of daily
deals/offers and the extremely useful version tracking capabilities that
let you know when to upgrade."
"Our readers are constantly checking our store homepage and their RSS feeds
for the latest software deals," said Kyle McInnes, editor in chief of
BlackBerryCool.com. "Now they can discover, purchase and share the latest
BlackBerry software with fewer clicks and a more intuitive UI."
About the MobiHand On-Device BlackBerry App Store:
The co-branded On-Device BlackBerry App Store is a free over the air (OTA)
download that enables owners of BlackBerry devices to quickly and
conveniently obtain apps and themes directly from their handheld without
launching the browser. The App Store provides a gateway to special offers
(discounts, bundles) and MobiHand's exclusive "Deal-of-the-Day" where
customers are given the opportunity to buy a highly regarded app (top
seller, top rated, etc.) at a steep discount (50% off in most cases). A
key feature, Version Tracking, provides notification when updates are
available for installed apps -- as well as a speedy way to get those
updates no matter where the app was purchased. Other highlights include:
-- Automatic Device Detection -- to ensure app compatibility
-- Deal of the Day -- where a new deeply discounted application is
offered every 24 hours
-- Browse by Category -- to easily find apps related to Themes, Personal
Productivity, Games, Entertainment, etc.
-- Browse by List -- to view Top Apps (Paid and Free), "What's New,"
"What's Hot" and Specials
-- Detailed Application Descriptions -- include product details, ratings,
reviews and screenshots carousel
-- Optimized checkout using a credit card with one-click convenience
-- Easy download and installation -- with OTA delivery directly to the
BlackBerry device
-- Customer service -- provided by a dedicated team to ensure complete
customer satisfaction.
For more information, visit the co-branded stores at the sites listed
above or
http://www.mobihand.com/appstore.
About MobiHand:
MobiHand, Inc. is a leading distributor of software and content for a wide
range of mobile devices, including BlackBerry, Windows Mobile, Palm,
Symbian and Android. With a catalog of over 15,000 mobile applications,
media products, and subscription services from over 1000 content providers,
MobiHand powers hundreds of co-branded app stores worldwide. The company
delivers end-to-end services for the aggregation, marketing, purchasing,
and provisioning of mobile content. MobiHand's best-in-class management
platform, MobiReach, provides comprehensive tools for catalog management,
localization, store design and administration, marketing and ad campaigns,
and reporting. The company is headquartered in the San Francisco Bay Area.
For more information about MobiHand, please visit
http://corporate.mobihand.com.
Copyright 2009 MobiHand, Inc. All other product names, servicemarks, and
trademarks mentioned herein are trademarks of their respective owners.
Contact Information: For more information or to obtain a reviewer's copy, contact:
Annie Gladue
MobiHand, Inc.
415-302-8990
