Top-Performing Companies Deliver Access to Business Intelligence (BI) at 2.5x the Rate of Industry Peers

Top Organizations Also Require 28% Fewer FTEs to Support and Deliver BI


BOSTON, MA--(Marketwire - July 9, 2009) - Organizations are facing pressure to deliver actionable information to the enterprise that is timely and effective toward meeting business goals. This requires that companies have access to the information, the ability to combine, aggregate and integrate the information, and deliver self-service access to BI for non-technical end users when, where and how they need it. The latest research report, "Pervasive BI: Six Steps to Enterprise-Wide Business Intelligence," published by Aberdeen Group, a Harte-Hanks Company (NYSE: HHS), found that the top pressure driving companies to achieve higher levels of BI pervasiveness is the need to improve the speed of access to business data.

The research report delivers 24 pages of hard-hitting facts based on responses from 370 companies, and investigates the steps that top performing companies are taking.

The report reveals what leading companies -- those within the top 20% of aggregate performance -- have been able to achieve through their initiatives to make BI more pervasive:

* Deliver BI to 60% of the workforce, more than 2.5x greater penetration than industry peers

* Deploy BI solutions in less than half the time of Industry Average companies, and more than 4 times faster than Laggards

* Achieve more than twice the level of BI software user satisfaction than Industry Average companies

* Require 28% fewer FTEs to support BI deployments than all others

* Achieve self-service BI access for non-technical users at 12 times the rate of Laggard performers

"One of the areas of the business that leading companies have identified as 'low hanging fruit' for BI deployment is an integrated approach within enterprise applications, such as ERP and CRM solutions," says David Hatch, VP and Group Director, Aberdeen. "Since these software solutions tend to be used by many departments enterprise-wide, the ability to provide more pervasive access to BI can be, at least partially, achieved by integrating BI as a module or an extension of existing enterprise applications."

A complimentary copy of this report is made available due in part to the following underwriters: QlikTech and SAP BusinessObjects. To obtain a complimentary copy of the report, visit: http://www.aberdeen.com/link/sponsor.asp?cid=5873.

For complimentary access to Information Technology Research, including Business Intelligence, please visit http://research.aberdeen.com/index.php/-information-technology.

About Aberdeen Group, a Harte-Hanks Company

Aberdeen provides fact-based research and market intelligence that delivers demonstrable results. Having queried more than 30,000 companies in the past two years, Aberdeen is positioned to educate users to action: driving market awareness, creating demand, enabling sales, and delivering meaningful return-on-investment analysis. As the trusted advisor to the global technology markets, corporations turn to Aberdeen™ for insights that drive decisions.

As a Harte-Hanks Company, Aberdeen plays a key role of putting content in context for the global direct and targeted marketing company. Aberdeen's analytical and independent view of the "customer optimization" process of Harte-Hanks (Information - Opportunity - Insight - Engagement - Interaction) extends the client value and accentuates the strategic role Harte-Hanks brings to the market. For additional information, visit Aberdeen or call (617) 723-7890, or to learn more about Harte-Hanks, call (800) 456-9748.

© 2009 Aberdeen Group, Inc., a Harte-Hanks Company
451 D Street, Suite 710
Boston, Massachusetts 02210-1928
Telephone: (617) 854-5200
Fax: (617) 723-7897
www.aberdeen.com

Contact Information: Media Contact: David Hatch Aberdeen Harte-Hanks (617) 854-5329 david.hatch@aberdeen.com