Contact Information: Media Contact: Kristin Gabriel MarCom New Media www.marcomnewmedia.com T: 323.650.2838 E: MovieReviewIntelligence.com, Inc. T: 310.828.0976
Movie Review Intelligence, Inc. Launches Web Site to Become the New Industry Standard in Movie Reviews
The Most Accurate and Complete Picture of Movie Reviews Possible; A Professional Standard for Measuring and Understanding Reviews
| Source: Movie Review Intelligence, Inc.
LOS ANGELES, CA--(Marketwire - July 14, 2009) - A new industry standard for measuring and
understanding movie reviews, Movie Review Intelligence, Inc. announces the
launch of www.MovieReviewIntelligence.com, giving moviegoers and industry
professionals -- critics, filmmakers, marketers, distributors, exhibitors,
and publishing editors -- the most accurate, detailed, and complete picture
of
movie reviews possible.
MovieReviewIntelligence.com offers commentary, charts, summaries, averages
and comparisons in real-time. The company collects movie reviews on a
24-hour basis, analyzing hundreds of reviews each week in meticulous
detail, with the goal of providing a new professional standard for
measuring and understanding movie reviews.
MovieReviewIntelligence.com collects reviews from over 65 U.S. and Toronto
newspapers, magazines, alternative weeklies, NPR and 'At the Movies.'
These publications and critics have been selected because they are the most
influential and representative of their kind, as measured by the size of
their readership and audience, and largely comprise the body of reviews
that moviegoers are seeing, reading and hearing.
Proprietary research conducted on behalf of MovieReviewIntelligence.com
shows that 81 percent of moviegoers follow movie reviews. This represents
71,485,980 moviegoers who follow reviews.
"Movie reviews continue to be a fundamentally important part of the
decision making process for a vast majority of moviegoers," said David
Gross, founder, editor and publisher of Movie Review Intelligence, Inc.
"Reviews set the tone. What sets us apart is the fact that we have come up
with an approach that accurately reflects what is going on in the real
world, in the real moviegoing marketplace. What counts is what moviegoers
are reading and seeing, and that is what we measure." Gross has 25 years
of movie marketing experience and has held executive marketing positions at
20th Century Fox, the National Research Group (NRG), the Walt Disney
Studios, MGM/United Artists and HBO.
The following are the key factors that MovieReviewIntelligence.com
analyzes:
Positive Review Ratings: A 1 to 100 percent score that reflects the full
range of reviews. The ratings are broken down by taste and geographic
sub-groups so that moviegoers can understand how a movie appeals to them.
Review Mixture: This is the degree of variance among a movie's reviews.
Coverage, Volume, and Length: These show the size of the reviews.
Review Timing: This is a measure of when a movie's reviews are published.
Review Media Value: This is the estimated dollar value the reviews would be
worth if their print space and airtime were bought like advertising.
In summary, by analyzing the reviews in meticulous detail,
MovieReviewIntelligence.com can say with confidence, "These are a movie's
reviews in the real world."
Go to www.MovieReviewIntelligence.com for more information about movie reviews.
Note: MovieReviewIntelligence.com is an independent Web publication and is
not affiliated with a movie company or other communications corporation.