Deutsche Presse-Agentur Adds Attributor to Portfolio With Distribution Rights in German-Speaking Countries

REDWOOD CITY, CA--(Marketwire - July 16, 2009) - Attributor announced today that dpa Deutsche Presse-Agentur (GmbH), the largest independent news and information service provider in Germany, is now extending its range of services to include the Attributor platform. Attributor has granted dpa exclusive distribution rights for Germany, Austria and Switzerland.

"The dpa group of companies protects its own content against abuse and also consistently aids its clients in the fight against online piracy," said Malte von Trotha, chairman of the dpa board. "The Attributor platform is a product offered by the newly established IT service specialist dpa-mediatec. and is the most effective tool for the control and monetization of online text content. In this way, dpa emphasizes its importance as a leading, independent information service provider in Germany."

"The reuse of copyrighted content on the Web is impacting publishers all over the world," said Jim Pitkow, Attributor's CEO and co-founder. "With dpa as a partner, we're able to expand our services, reach more publishers and increase global support for those wanting to enforce anti-piracy policies and protect their content. In addition, this agreement means European publishers have the benefit of working with the dpa, who have first-hand knowledge and understanding of their market."

"The dpa has been using the Attributor platform for over eight months," said Meinolf Ellers, co-director of dpa-mediatec. "It was therefore the next logical step to make the service accessible to our clients. In our partnership with Attributor, we will also handle the technical support, thus enabling us to offer interested parties in German-speaking countries a perfect combination of the technological and content expertise of dpa."

Attributor's technology platform and services help content owners protect their copyrighted content by continuously monitoring over 35 billion Web pages to quickly and accurately identify unauthorized content reuse and act upon it themselves or through Attributor-provided professional services. Attributor services are currently available in 13 languages including French, German, Italian, Portuguese, Russian and Spanish.

About dpa

dpa Deutsche Presse-Agentur GmbH is the independent, flexible, efficient service provider for the collection, processing, provision, distribution and utilization of multi-media content. As a market and quality leader, this news agency supplies daily domestic and international media updates. A worldwide network of editors and reporters guarantees the provision of the company's own news. This occurs according to principles defined in the dpa statutes: impartially and independently of ideological questions, economic and financial institutions or governments. dpa works across all media boundaries and around the clock. Print media, radio stations, governments, companies, online institutions and mobile phone providers in more than 100 countries rely on this quality. Further information may be found at www.dpa.com.

About Attributor

Attributor is a privately held technology company headquartered in Redwood City, Calif. Its content monitoring and programming platform enables publishers of all sizes to protect their text, image and video content wherever it appears on the Internet. Attributor's customers include Hachette Book Group, The Associated Press, The Financial Times, Deutsche Presse-Agentur, and Turner Broadcasting, Inc., among others. For more information, visit www.attributor.com.

Contact Information: Media Contacts For Attributor: Amy Neal LaunchSquad (415) 625-8555 attributor(at)launchsquad(dot)com