MAYNARD, MA--(Marketwire - July 21, 2009) - As companies strive to cut costs while
enhancing the customer experience, many are now turning to
Kaon Interactive, Inc., creators of 3D
interactive
sales and marketing
solutions that bring products to life. Kaon helps marketers and sales
teams differentiate and communicate solutions and product advantages and
messaging by delivering dynamic interactive product models and solutions
demonstrations.
CommScope,
LightRiver Technologies,
Saturn Business Systems, and
Stratus
Technologies are among those who have recently adopted Kaon's
interactive technology, leveraging virtual
experiences in a variety of venues. Most commonly used at tradeshows and
in executive briefing centers on the award-winning Kaon v-OSK®
touchscreen appliance, as well as
on websites and sales teams' laptops, Kaon's solutions increase customer
and prospect engagement with products and solutions, resulting in improved
customer knowledge, increasing sales, and significantly enhancing brand
loyalty.
Cost savings are achieved because the products can be presented virtually
at the live venue (without being connected to the internet), thereby
drastically reducing or eliminating the need to ship physical products
(which are often large and/or expensive) to geographically dispersed
tradeshows and sales presentations. As a result, shipping costs, drayage,
and booth size are all reduced. Often overlooked is the need for product
experts to travel to tradeshows and customer venues to perform product
set-up and operation -- all of which adds significantly to the cost of
these events. With the Kaon solution, these travel expenses are
considerably lessened, further reducing these event costs. Also, fewer
printed materials are necessary as the
virtual experiences can be downloaded
directly onto a USB drive for customers from the Kaon v-OSK. In addition
to cost savings, these benefits also offer companies a far more green
approach to presenting products. Actual cost-saving examples and figures
currently being realized by Kaon customers can be found
here.
Andrew Solutions, a CommScope company, which participates in three large
tradeshows and 60-plus customer road shows each year, was looking for a
new, innovative way to not only stand out from their competition, but to
reduce the cost of their tradeshow expenditures. When presented with the
Kaon solution, it was evident that they could provide a cost-effective,
compelling and engaging experience to their customers without having their
products physically present. Andrew now has seven Kaon v-OSKs that
showcase more than 60 virtual product models.
"Our goal was to create a better customer experience at tradeshows and road
shows, and the best way to do that was to enable our customers and
prospects to interact with our people, products and solutions in an
innovative, cutting-edge fashion," said Bill Casey, vice president,
marketing, Andrew. "As a result, we are no longer taking any physical
products to our tradeshows and road shows because Kaon's technology enables
us to showcase our products with such realism. Yet, even with no physical
products present, we're able to showcase many more products than before
and, more importantly, highlight features and solutions in an engaging
manner with customers. In terms of sales opportunities, cost savings and
brand positioning, this has been a solid investment."
President and CEO of Kaon Interactive, Gavin Finn, said, "The number one
management focus in today's market is to reduce costs, while attempting to
maintain or extend sales and marketing footprints. The pressure for
marketers to deliver superior results is greater than ever. Our solutions
not only offer a means of meeting cost reduction objectives, they also help
companies deliver a far more compelling and engaging experience to their
customers, resulting in an improvement in sales and marketing effectiveness
and efficiency."
Recent Kaon accolades include:
-- Winner of the EXHIBITOR 2009 and 2008 'Buyers Choice' Awards
-- Named a "Must-See" product in the March 2009 issue of Exhibit City
News
-- Winner of the Trade Show Executive Magazine's International
'Innovation' Award
-- Named one of "10 Technologies Changing Event Marketing" by Event
Marketer Magazine
-- Winner of The MITX (Massachusetts Innovation & Technology Exchange)
'Interactive/Online Business' Award
About Kaon Interactive
Kaon Interactive, Inc. creates visually compelling, interactive sales and
marketing solutions that bring products to life. Kaon's 3D realism enables
product manufacturers, distributors and retailers to deliver a rich,
engaging customer experience by combining compelling product interactivity
with relevant product information and messaging, resulting in an experience
that is closest to an 'in-store' encounter, increasing the likelihood to
purchase.
Founded in 1996, Kaon is dedicated to helping companies improve their
marketing and sales effectiveness by clearly differentiating and
communicating product offerings, shortening the buying cycle, reducing
marketing and printing costs, and enhancing the knowledge of customers,
sales teams and channels. Kaon has deployed more than 1,000 interactive
applications to a wide variety of Fortune 500 companies.
Kaon is privately held, with corporate headquarters in Maynard,
Massachusetts and a West Coast sales and service office in San Diego,
California and a Central sales and service office in Austin, Texas. To
'experience' a demo and learn more about Kaon, visit
www.kaon.com.
Contact Information: Contacts:
Kaon Interactive:
Darlene Hollywood/Heidi Boie
Darlene Hollywood Public Relations
781-264-0511/508-846-5307