FUJIFILM Offers Digital Camera Line-up Suited for All Consumers

New Digicams Range From Entry-Level to Advanced D-SLR-Style Models


VALHALLA, NY--(Marketwire - July 22, 2009) - FUJIFILM U.S.A. Inc. today announced six new additions to its 2009 digital camera line-up -- the FinePix F70EXR, a technology-rich compact digital camera, the D-SLR-styled FinePix S200EXR, the stylish FinePix Z37, the ultra-compact FinePix J38 and two new entry-level models, the A170 and A220. Each camera offers the user different options in features, styles and price points.

The sleek FinePix F70EXR adds a 10-MegaPixel Super CCD EXR sensor to combine intuitive use with the most advanced features and technology available in a point-and-shoot digital camera. The FinePix F70EXR is also Fujifilm's first model in the growing long-zoom compact segment, with an impressive Fujinon 10x wide angle optical zoom.

Available: August 2009, Retail Price: $279.95

Fujifilm's most advanced SLR-styled camera to date, the FinePix S200EXR combines the pin-sharp 14.3x Fujinon optical zoom lens (30.5mm-436mm equivalent) with Fujifilm's latest 12-MegaPixel Super CCD EXR sensor. The FinePix S200EXR is aimed at top-end camera enthusiasts looking for excellent picture quality without the hassle, bulk and expense of a D-SLR system.

Available: August 2009, Retail Price: $599.95

Thinner, sexier and bolder than previous Z-series models, the FinePix Z37 is a party camera. The FinePix Z37 combines a 10-MegaPixel CCD sensor, a sharp 3x optical zoom lens and a 2.7" LCD screen in its incredibly thin 19.1 mm metal front body. Available in blue, green or violet, the FinePix Z37 is able to match anyone's style and personality.

Available: August 2009, Retail Price: $149.95

At only 20 mm thick, the FinePix J38 is the perfect on-the-go camera fitting easily into a shirt pocket. Despite its size, the FinePix J38 black metal front body houses a 12-MegaPixel CCD, a 3x Fujinon optical zoom lens and a 2.7" high resolution LCD which displays images with sharpness and clarity.

Available: August 2009, Retail Price: $129.95

Designed specifically for consumers seeking an affordable, user-friendly upgrade to their current digital camera, the Fujifilm A170 and A220 encompass all the features essential to today's users. These include the SR Auto Mode (Automatic Scene Recognition), Panoramic Shooting Mode, Face Detection technology and come in at a slim 21.9 mm for convenient photography on the go.

A170 Available: July 2009, Retail Price: $89.95

A220 Available: August 2009, Retail Price: $99.95

NOTE: Additional information and images are available at: www.fujifilmusa.com/press/news/recent_news.

Contact Information: Michael Steavenson Text 100 Public Relations michaels@text100.com 212-871-4080