-- Mike Indursky, CMO, Burt's Bees
-- Mike Linton, Former CMO of eBay and Best Buy, Columnist for Forbes
Magazine
-- Sylvia Reynolds, CMO, Wells Fargo
-- Matt Smith, Vice President, Financial Services Marketing, Best Buy
-- Scott Wilder, General Manager, Online Communities, Intuit
-- Ken Wirt, Vice President, Customer Management, Cisco Systems
-- David Cliche, Vice President, Global Interactive Marketing, Aon
Corporation
-- Arie Goldshlager, Vice President, Marketing, SunTrust Bank
"The CMO Summit will showcase top executives who are deploying cutting edge
technologies along with emerging strategies, business processes and
performance metrics to not only increase revenues and cut costs in the near
term, but also enhance their customer relationships on an ongoing basis,"
comments Jeff Zabin, Aberdeen Customer Management Technology Practice
Research Fellow.
Aberdeen's CMO Summit will also recognize five Best-in-Class organizations
as 2009 Aberdeen Achievement Award Recipients for Best-in-Class marketing
accomplishments in the following categories:
(1) Excellence in Driving Customer Advocacy -- Award criteria: Enterprise
that has leveraged technology solutions to mobilize customers on behalf of
the brand.
(2) Excellence in Marketing and Sales Alignment -- Award criteria:
Enterprise that has demonstrated superior marketing and sales alignment
through the use of lead management and campaign reporting solutions
(3) Excellence in Green Marketing -- Award criteria: Enterprise that has
leveraged technology solutions to reduce direct mail waste or overall
environmental impact.
(4) Excellence in Listening to the Voice of the Customer -- Award
criteria: Enterprise that has leveraged social media monitoring or customer
feedback technology solutions to improve customer insights.
(5) Excellence in Building Online Customer Communities -- Award criteria:
Enterprise that has leveraged branded community platforms to drive customer
interactions.
Registration:
Summit registration is open to qualified marketing practitioners. To
register for the September Summit, please visit:
http://summits.aberdeen.com/index.php/cmo.html
Sponsorship:
Technology vendors can sponsor the CMO Summit and showcase their products
and services to marketing decision makers. For summit sponsorship
opportunities, visit:
http://summits.aberdeen.com/index.php/cmo.html
Speaker Nominations:
Aberdeen is seeking executives to add to the world class roster of industry
leaders and innovators to lead discussions with their peers. Speakers will
be able to effectively articulate critical aspects of sales, marketing and
customer support to senior-level executives involved in critical aspects of
marketing performance. Speakers must be VP or C-level executives,
representing an established end user company. To nominate a speaker, please
email Jeff Zabin, Research Fellow jeff.zabin@aberdeen.com
About Aberdeen Group, a Harte-Hanks Company
Aberdeen provides fact-based research and market intelligence that delivers
demonstrable results. Having queried more than 30,000 companies in the
past two years, Aberdeen is positioned to educate users to action: driving
market awareness, creating demand, enabling sales, and delivering
meaningful return-on-investment analysis. As the trusted advisor to the
global technology markets, corporations turn to Aberdeen™ for insights
that drive decisions.
As a Harte-Hanks Company, Aberdeen plays a key role of putting content in
context for the global direct and targeted marketing company. Aberdeen's
analytical and independent view of the "customer optimization" process of
Harte-Hanks (Information - Opportunity - Insight - Engagement -
Interaction) extends the client value and accentuates the strategic role
Harte-Hanks brings to the market. For additional information, visit Aberdeen or call (617) 723-7890, or to
learn more about Harte-Hanks,
call (800) 456-9748.
© 2009 Aberdeen Group, Inc., a Harte-Hanks Company 451 D Street, Suite 710 Boston, Massachusetts 02210-1928 Telephone: (617) 854-5200 Fax: (617) 723-7897 www.aberdeen.com
Contact Information: Media Contact: Jeff Zabin Aberdeen Harte-Hanks (617) 854-5200 jeff.zabin@aberdeen.com