At the request of Rekstrarfélag Nýja Kaupþings banka hf. (on behalf of Kaupthing ÍS-5, Kaupþing ÍS-15 and ICEQ verðbréfasjóður), Gildi lífeyrissjóður, Sameinaði lífeyrissjóðurinn and Stafir lífeyrissjóður, the board of Alfesca hf. convenes a shareholders' meeting at Hilton Reykjavik Nordica, on Wednesday 12 August 2009 at 17:00. The agenda of the meeting includes the following items of business: 1. Lur Berri Iceland ehf.'s takeover bid to shareholders of Alfesca hf., dated 25 June 2009, the delisting of the shares of Alfesca hf. from the main market of NASDAQ OMX Iceland hf., and a discussion on valuations of the shares of Alfesca hf. 2. Any other business lawfully presented. The meeting will be held in English. Proposals requested by the shareholders to be taken for consideration at a shareholders´ meeting have to be delivered to the company´s board of directors at the latest 7 days before the meeting. All materials will be available to shareholders at the company's registered office one week prior to the meeting. The final agenda of the meeting will be published on Alfesca hf.'s website, http://www.alfesca.is, and available for shareholders at the company's offices at Kringlan 7, 103 Reykjavík, one week prior to the meeting. 31 July 2009 The Board of Directors Alfesca hf.