BOSTON, MA--(Marketwire - August 5, 2009) -
Aberdeen
Group, a Harte-Hanks Company (
NYSE:
HHS), announced the release of its
recent report,
"
Sales and Operations Planning: Integrate
With Finance and Improve Revenue." The study highlights the result of
214 companies participating in a survey on Sales and Operations
planning-related initiatives. The goal of this study is to compare and
contrast the view points of supply chain and finance organizations relating
to S&OP processes.
"Ideally, the output of the S&OP plan should drive the income statement and
balance sheets of companies. Companies should create internal projects and
SWAT teams wherein the S&OP plan is mapped to the key financial documents
with collaboration between finance and supply chain," said Nari
Viswanathan, vice president and principal analyst, Aberdeen. "Once this
activity is completed, very interesting insights can be gained by both
sides of the organizations, in terms of supply chain tactics that can
impact corporate goals and vice versa."
The report also highlights the key topic of change management and process
sustainability. Sixty percent (60%) of companies indicate that they do not
have S&OP related training programs and 43% of companies indicate that
their employees do not consider S&OP to be a critical process. The need to
recruit, retain and cultivate talent in organizations is higher than ever
before even though 75% of companies have indicated that they had to make
changes in terms of retrenchments and layoffs.
A complimentary copy of this report is made available due in part by the
following underwriters: Plan4Demand, Supply Chain Consultants, JDA, and
Adexa. To obtain a complimentary copy of the report, visit:
http://www.aberdeen.com/link/sponsor.asp?cid=5884.
Visit
Research.Aberdeen.com for
additional access to complimentary
SCM Research.
About Aberdeen Group, a Harte-Hanks Company
Aberdeen provides fact-based research and market intelligence that delivers
demonstrable results. Having queried more than 30,000 companies in the
past two years, Aberdeen is positioned to educate users to action: driving
market awareness, creating demand, enabling sales, and delivering
meaningful return-on-investment analysis. As the trusted advisor to the
global technology markets, corporations turn to Aberdeen for insights that
drive decisions.
As a Harte-Hanks Company, Aberdeen plays a key role of putting content in
context for the global direct and targeted marketing company. Aberdeen's
analytical and independent view of the "customer optimization" process of
Harte-Hanks (Information - Opportunity - Insight - Engagement -
Interaction) extends the client value and accentuates the strategic role
Harte-Hanks brings to the market. For additional information, visit
Aberdeen or call (617) 854-5200, or to
learn more about
Harte-Hanks, call (800) 456-9748.
© 2009 Aberdeen Group, Inc., a Harte-Hanks Company
451 D Street, Suite 710
Boston, Massachusetts 02210-1928
Telephone: (617) 854-5200
Fax: (617) 723-7897
www.aberdeen.com
Contact Information: Media Contact:
Nari Viswanathan
Aberdeen Harte-Hanks
(617) 854-5293
Nari.viswanathan@aberdeen.com