BOSTON, MA--(Marketwire - August 6, 2009) - In the newly released report, "
BI for the SMB 2009: How to Slash Cost and
Empower the Business User,"
Aberdeen
Group, a Harte-Hanks Company (
NYSE:
HHS), found that 99% of top
performing organizations were able to deliver business intelligence (BI) to
their employees in a self-service, non IT-assisted capacity, helping
improve adoption of the tools and spread them throughout the organization.
This study collected data from 530 SMB organizations globally and found
that these companies are exploring a multitude of deployment options for BI
in order to affect more functions within the organization as well as more
job roles within each function. By leveraging a simultaneously tactical and
strategic approach to BI, these SMBs were able to spread BI across their
organizations in order to produce substantial revenue and profit growth.
The value of a well conceived BI strategy is becoming more evident in all
organizations but particularly in small and midsize companies. With the
emergence of SaaS (Software as a Service), open source BI, and other
on-demand approaches, the analytical firepower that was once reserved for
the heaviest wallets in the industry is now available to smaller and more
resource conscious organizations. The research shows that leading SMBs
were able to implement their BI solutions in an average of 14 days,
compared with 241 days for Laggard SMBs. This shorter deployment time
enables the top performers to expend fewer resources to deploy and manage
the BI solutions, and reduce the total cost of ownership (TCO) of their BI
strategy.
"Many companies, particularly smaller organizations, suffer from a lack of
transparency when it comes to the key aspects of their business that drive
performance. As a result, data shows that SMBs are turning to BI in order
to improve visibility into these business processes," explains Michael
Lock, Research Analyst for Business Intelligence at Aberdeen Group.
The report is aimed at educating the end-user community as to how leading
SMBs are developing a tailored approach to BI that can drive analytical
capability to more users and maximize the value of their BI investment. The
report recommends clear actions for Industry Average and Laggard companies
to achieve these types of performance improvements.
A complimentary copy of this report is made available due in part by the
following underwriters: Birst, Dimensional Insight, and Talend. To obtain
a complimentary copy of the report, visit:
http://www.aberdeen.com/link/sponsor.asp?cid=6051.
For additional access to complimentary
Information Technology Research, please visit
http://research.aberdeen.com/index.php/-information-technology.
About Aberdeen Group, a Harte-Hanks Company
Aberdeen provides fact-based research and market intelligence that delivers
demonstrable results. Having queried more than 30,000 companies in the
past two years, Aberdeen is positioned to educate users to action: driving
market awareness, creating demand, enabling sales, and delivering
meaningful return-on-investment analysis. As the trusted advisor to the
global technology markets, corporations turn to Aberdeen for insights that
drive decisions.
As a Harte-Hanks Company, Aberdeen plays a key role of putting content in
context for the global direct and targeted marketing company. Aberdeen's
analytical and independent view of the "customer optimization" process of
Harte-Hanks (Information - Opportunity - Insight - Engagement -
Interaction) extends the client value and accentuates the strategic role
Harte-Hanks brings to the market. For additional information, visit
Aberdeen or call (617) 854-5200, or to
learn more about
Harte-Hanks,
call (800) 456-9748.
© 2009 Aberdeen Group, Inc., a Harte-Hanks Company
451 D Street, Suite 710
Boston, Massachusetts 02210-1928
Telephone: (617) 854-5200
Fax: (617) 723-7897
www.aberdeen.com
Contact Information: Media Contact:
Michael Lock
Aberdeen Harte-Hanks
(617) 854-5365
michael.lock@aberdeen.com