Contact Information: Contact: David Burleigh OverDrive, Inc. 216-573-6886 x218
Sony Reader and OverDrive Sign Library Marketing Agreement
| Source: OverDrive
CLEVELAND, OH--(Marketwire - August 12, 2009) - OverDrive (www.overdrive.com), the leading
global digital distributor of eBooks and audiobooks to libraries, announced
today a joint marketing agreement with Sony Electronics, Inc., developer of
the Sony Reader Digital Book (www.sony.com/reader). OverDrive and Sony
will cross-market OverDrive's library network and the Reader, the leading
eBook device that is compatible with industry standard eBook formats
offered by libraries.
Thousands of libraries in the OverDrive network
(http://search.overdrive.com) offer eBooks compatible with the Sony Reader.
Users simply browse or search their library website, check out their
selected eBook with a valid library card, and download to a PC. Once
downloaded, the eBook may then be transferred to the Sony Reader via free
Adobe Digital Editions software.
"Sony Reader customers will benefit from a whole new world of eBooks when
they find and use the download services at their public library," said
David Burleigh, OverDrive's Director of Marketing. "We're excited to spread
the word about downloads as well as our service's compatibility with one of
the leading eBook reading devices on the market today."
"Because our Reader supports industry standard formats, we can continue to
surprise and delight our customers with new options for premium content,"
said Bob Nell, director of business development for Sony's Digital Reading
Business Division. "The library is a great way to experience your perennial
favorites as well as new releases and best sellers for free."
In addition to reaching new and existing patrons via the Sony and OverDrive
network websites, OverDrive will train librarians on how to help patrons
use the Sony Reader with their download service. SonyStyle stores around
the U.S. will also increase outreach efforts to reach new patrons with
in-store messaging about the OverDrive download network of libraries.
OverDrive provides download services for more than 9,000 libraries, schools
and retailers worldwide with support for PC, Mac®, and Sony® Reader, as
well as the largest collection of iPod®-compatible audiobooks for
libraries. To see if your public library is a member of the OverDrive
network, visit http://search.overdrive.com. OverDrive also operates the
Digital Bookmobile (www.digitalbookmobile.com), a high-tech 18-wheeler
traveling North America on behalf of public libraries to raise awareness
about free library downloads.
About OverDrive
OverDrive is a leading global digital distributor of eBooks, audiobooks,
music, and video. We deliver secure management, DRM protection, and
download fulfillment services for hundreds of publishers and thousands of
libraries, schools, and retailers serving millions of end users. OverDrive
provides the largest collection of iPod®-compatible audiobooks to
libraries worldwide. Founded in 1986, OverDrive is based in Cleveland, OH.
www.overdrive.com