MEDIA ADVISORY, Aug. 13, 2009 (GLOBE NEWSWIRE) --
WHAT: Borrell Associates recently released new research that examines challenges and opportunities around the $5.3 billion local search advertising industry. The report, "Economics of Local Search Advertising," was underwritten by Clickable and is the basis for SEMPO's August webinar.
Borrell delivered with an important insight: high customer dissatisfaction is driving high customer attrition, often around 60%. To address customer attrition and maximize profitability and growth, the report concluded that local advertising resellers must properly manage customer expectations around the purpose and value of search advertising, while delivering more meaningful ROI through better technology.
The webinar will propose probing key themes from the research and surfacing practical strategies from frontline executives in the local search advertising industry. It will address the core question: how to transform and grow a profitable and long-term local search advertising industry.
A free copy of the report will be made available to attendees during the presentation.
WHEN: Thursday, August 20, 2009, 12pm EDT (one hour)
WHERE: Online Webcast
REGISTER: http://www.sempo.org/learning_center/webinars
ADDITIONAL INFORMATION: This is a free webinar for SEMPO members and non-members. An archived copy of the session will be listed with the past SEMPO webinars within 24 hours of the event at http://www.sempo.org/learning_center/webinars.
About the Search Engine Marketing Professional Organization (SEMPO)
SEMPO is a global non-profit organization serving the search engine marketing industry and marketing professionals engaged in it. Its purpose is to provide a foundation for industry growth through building stronger relationships, fostering awareness, providing education, promoting the industry, generating research and creating a better understanding of search and its role in marketing. Representing thousands in over 39 countries, SEMPO has more than 820 members. It represents the common interests of companies and consultants worldwide and provides them with a voice in the marketplace. SEMPO's education and outreach initiatives are funded in part by Microsoft, Yahoo!, Google, Superpages.com, SMX, Search Engine Strategies, MediaPost and Advertise.com. For more information or to join the organization, please visit http://www.SEMPO.org.
The Search Engine Marketing Professional Organization logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=2228
CONTACT: Virtual, Inc., Shannon Taylor, +1 (781) 876-6223, staylor@virtualmgmt.com