H&M GROUP SALES DEVELOPMENT IN JULY

H&M GROUP SALES DEVELOPMENT IN JULY

In the month of July 2009, sales in local currencies including VAT increased by
7 per cent compared to July previous year. 

Sales increase per month in per cent excl. currency rate changes:


           2005/06 2006/07 2007/08 2008/09
December   14(4)   16(5)   10(-1)  3(-7)
January    15(5)   16(5)   17(3)   9(-1)
February   11(2)   15(5)   24(10)  1(-8)
March      0(-8)   29(17)  3(-8)   6(-3)
April      9(1)    21(8)   -1(-10) 19(8)
May        13(5)   10(-2)  25(14)  0(-9)
June       9(1)    17(5)   8(-2)   4(-5)
July       11(2)   14(2)   15(3)   7(-3)
August     15(5)   11(-1)  8(-3)    
September  9(0)    25(12)  10(-2)   
October    12(3)   15(3)   9(-2)    
November   11(2)   14(1)   7(-4)    
                                    
Whole year 11(2)   17(5)   11(-1)  


The figure in parenthesis represents the sales development in comparable H&M
units. Comparable units mean the stores and the internet and catalogue sales
countries that have been in operation for at least a financial year. H&M's
financial year is 1 December to 30 November.

The number of stores amounted to 1,828 on 31 July 2009 versus 1,601 on 31 July
2008. 

Sales development in the month of August will be published together with the
nine month report on Thursday 24 September 2009 at 08.00 CET.


Karl-Johan Persson, Managing Director   
  

Contact person: 
Nils Vinge, Head of IR     +46-8-796 5250


The information in this sales development is that which H & M Hennes & Mauritz
AB (publ) is required to disclose under Sweden's Securities Market Act. It was
released for publication at 08.00 (CET) on 17 August 2009.

H & M Hennes & Mauritz AB (H&M) was established in Sweden in 1947. The company's
business concept is to offer fashion and quality at the best price. H&M is
quoted on the OMX Nordic Exchange Stockholm. Today there are around 1,800 H&M
stores in 34 markets. H&M has around 73,000 employees and achieved sales
including VAT in 2008 of SEK 104,041 million. H&M has a wide product range that
is divided into a number of different concepts for women, men, teenagers,
children and cosmetics. The company's clothing collections are created by its
own designers, pattern makers and buyers. For further information visit
www.hm.com.