Contact Information: Press Contacts: Corey Lewis or Christopher Schreiber LaunchSquad +1 415 625-8555 mochimedia(at)launchsquad(dot)com Rikki Webster Group Communications Manager Media Initiatives Group +44 20 7436 5255 press(at)initgroup(dot)com
Mochi Media Extends Online Video Advertising Partnership With Video Initiatives to Key New Markets
Partnership to Further Increase World's Largest Online Games Network's European Advertising Revenues
| Source: Mochi Media
SAN FRANCISCO, CA--(Marketwire - August 20, 2009) - Mochi Media, the world's largest
online games network, announced today that it has extended its partnership
with the Media Initiatives Group's independent online video advertising
division, Video Initiatives, to deliver online video advertisements to
audiences in key emerging online advertising markets, including Germany,
Austria and Switzerland. The expanded partnership will build on the success
of Mochi Media's partnership with Video Initiatives that provides video
advertisements to consumers in the United Kingdom.
Mochi Media is the world's largest and fastest-growing online games
advertising network according to comScore, enabling advertisers to reach
nearly 100 million consumers worldwide each month. Flash games are becoming
an increasingly attractive medium to top-tier advertisers because of their
targeted reach into key demographics and their high level of engagement
with gamers. Some of the companies that have previously run online video
advertising campaigns in the UK through Mochi Media's and Video
Initiatives' partnership include well known brands such as Johnson &
Johnson, Xbox and COI, the UK Government's Central Office of Information.
"The opportunity to further develop the online game advertising industry
across Europe is really exciting and our expanded partnership with Video
Initiatives will be instrumental in building out our presence in some of
the fastest growing European markets," said Jameson Hsu, co-founder and
Chief Mochi, Mochi Media. "As the audience for Flash games continues to
dramatically increase across these countries, there are great opportunities
for Video Initiatives' high quality content to reach the wide array of
demographic groups playing our catalogue of games."
Video Initiatives will provide Mochi Media with video ads in formats
including pre-game, which shows as the game is loading, and inter-level
advertisements, which appear during natural breaks in game play.
"Mochi Media's world class catalogue of online games is a natural fit with
Video Initiatives' engaging video advertisements, as evidenced by the
performance of our partnership in the United Kingdom," said Rob Gay,
managing director at Media Initiatives Group. "Mochi Media's technology
allows us to deliver our premium advertising content to online game
audiences in an entertaining, non-intrusive way, which has proven to be
highly effective."
About Mochi Media
Mochi Media is the world's largest casual online game network, serving the
needs of thousands of Flash developers, reaching over 100 million unique
users each month with a library of over 14,000 games, and enabling
advertisers to reach engaged consumers with targeted display, text and
video ads. The company's Flash game development products and services
provide developers with tools to track distribution and usage analytics,
enable version control and live updates to distributed games, and provide
monetization via micro-transactions and real-time insertion of pre-game and
in-game ads. Mochi Media's developers gain distribution opportunities to
over 30,000 Web sites, as well as monetization opportunities by sharing in
the ad and micro-transaction revenue generated by their games. Mochi Media
is headquartered in downtown San Francisco.
About Video Initiatives
Owned by Media Initiatives Group, Video Initiatives is the UK's leading
premium online ad platform, with over eight years of highly successful
experience in managing publishers' online sales. Initially launched under
the eType brand in 2007, the newly rebranded Video Initiatives trafficks
more than 3.5 billion adverts per month. Since launching Media Initiatives
Group's dedicated video division, the team has worked relentlessly to
become the country's largest and most respected video ad specialists,
building unrivalled experience in selling non-traditional ad formats within
the UK market.