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Mass Hysteria Entertainment Announces Launch, Commences Business Operations
CEO Daniel Grodnik Appoints Veteran Talent Agent/Manager Michael Greenfield to Sr. VP
HOLLYWOOD, CA--(Marketwire - August 21, 2009) - Mass Hysteria Entertainment Company, trading
under the symbol (OTCBB : MHYS ) is pleased to announce that it has
officially commenced business operations in Hollywood California. CEO
Daniel Grodnik, a veteran motion picture and television producer, helms the
company which aims to create theatrical comedies for young adults with an
interactive component. Mass Hysteria also announced the hiring of Michael
Greenfield, a veteran agent and manager of talent for over 40 years, whose
primary role will encompass an oversight on casting and talent.
"Mass Hysteria has been a dream of mine for the past decade," said
Grodnik, "and with the underperforming star releases this summer, the
timing has never been better to bring the concept to market. Today we
embark on a journey to transform entertainment for theatre goers
everywhere. Mass Hysteria is the next step in the evolution of film where
the audience isn't asked to sit quietly in the theatre as their parents and
grandparents did before them. By design, it's an experience that will
engage the audience in an entertainment that is part film, part gaming, and
part theatre."
Grodnik further notes, "Many of my peers believe that 3D will change the
business for the better. In the short term that may be true but technology
is expected. I liken 3D to the advent of color television. Mass Hysteria's
priority content is the only thing I see on the horizon that can be truly
transformative." Mike Greenfield, Mass Hysteria's Sr. VP, agrees saying,
"What we are creating with Mass Hysteria is a fully interactive space, it
is beyond the simple movie viewer experience, it is a social adventure."
The first Mass Hysteria movie will hit the theatres September 2010,
http://www.MassHysteriaFilms.com