Contact Information: Media Contact: DonorsChoose.org: Jeremy Robinson-Leon (ph) 212.784.5702 jeremy@groupgordon.com Adam Lambert: Roger Widynowski (ph) 310-461-1788 rogerw@19entertainment.com
American Idol's Adam Lambert Teams Up With DonorsChoose.org to Support Public School Classrooms in Need
Thousands of Students Lack Essential Learning Supplies; Lambert Fan Groups Compete to Donate the Most to Classrooms
| Source: DonorsChoose.org
NEW YORK, NY--(Marketwire - August 24, 2009) - Online education charity DonorsChoose.org
announced today that Adam Lambert, "American Idol's" eighth season
runner-up, will support high-need public school classrooms and inspire his
fan groups to compete for the most donations. Lambert will ask tens of
thousands of fans to donate directly to classroom project requests posted
by teachers at DonorsChoose.org.
When the challenge concludes, Lambert will deliver supplies to a randomly
selected classroom and reward the fan group with the most donations with
signed photos and exclusive online interviews. The new challenge campaign
represents an unusual intersection of star power, Web technology and
collective citizen action for social change.
DonorsChoose.org has created a unique giving page for each fan group, in
addition to a general giving page, which displays classroom projects in
need of funding. Fans can donate any amount to any project of their
choosing; each contribution helps that particular fan group (or the general
giving page) push forward in the competition. A "Lambert Leaderboard" at
www.donorschoose.org/AdamLambert tracks and displays real-time results.
"My fans have been so amazing in their support that I would love for them
to contribute to something I believe in," said Adam Lambert. "Every kid
deserves a great education and access to the materials and experiences that
make it possible. I'm so thrilled to team up with DonorsChoose.org and
encourage my fans to support arts and music projects in classrooms. Plus, I
can't wait to see the results of the competition!"
Across the country, thousands of classrooms lack the materials that are
essential for learning. As school budgets tighten, learning supplies and
tools become increasingly outdated, broken and scarce. School teachers
nationwide spend $1 billion out-of-pocket each year, which rarely even
covers each classroom's needs.
"Adam is championing a campaign for public education that will positively
affect thousands of students and teachers, and we couldn't be more
appreciative to have his support," said Charles Best, founder and CEO,
DonorsChoose.org. "So many students have a tremendous disadvantage simply
because they don't have the learning materials they need. Luckily, people
like Adam and tens of thousands of everyday citizens are stepping in to
help."
For more information about the challenge, to visit a fan group's giving
page, and to view the "Lambert Leaderboard," navigate to
www.donorschoose.org/AdamLambert.
About DonorsChoose.org
Founded in 2000, DonorsChoose.org is a nonprofit website where public
school teachers describe specific educational projects for their students,
and donors can choose the projects they want to support. After completing
a project, the donor hears back from the classroom they supported in the
form of photographs and student thank-you letters.
To date, 102,000 public and charter school teachers have used the site to
secure funding for $36 million in books, art supplies, technology, and
other resources that their students need to learn. Through
www.donorschoose.org, individuals from all walks of life have helped 2
million students from low-income families.
About Adam Lambert
Adam Lambert, the 27-year-old singer, captured the nation's imagination
when he competed on the eighth season of "American Idol." During his "Idol"
journey, he sang songs from many different genres and impressed the judges
every week with his "out there" performances and tremendous vocals.
Adam has already conquered the Billboard charts, with multiple debuts on
the Hot 100 and the Hot Digital Songs charts. His debut album on 19
Recordings/RCA, will be released this fall.