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Certona Named Top Personalization Vendor in Internet Retailer Top 500 Guide
Company One of Most Selected Service Providers by Leading Online Retailers
| Source: Certona
SAN DIEGO, CA--(Marketwire - August 26, 2009) - Certona, a provider of real-time
personalization and revenue optimization solutions for multi-channel
retailers, today announced it received top honors by the Internet Retailer
500 members in a recent survey.
The company was named the top service provider in the new Personalization
category by the leading e-commerce companies.
"We do believe our Resonance platform is a mission-critical component for
innovative multi-channel retailers," said Meyar Sheik, CEO of Certona.
"Retailers see an almost immediate uptick in average order values, sales
and repeat business after implementing our personalization solution. While
we're proud of this recognition, we're prouder still of the value we bring
our clients every day!"
Resonance® is Certona's Software as a Service personalization platform
that is used by retailers to provide targeted, individualized product
recommendations and content to customers based on their current shopping
behavior. The system automatically predicts the visitor's interests after
only 3-4 clicks on an
e-commerce site. Moreover, with the recent release of the new Resonance
Insight management console, online merchandisers and
e-commerce managers can now easily create and customize their own
merchandising and product recommendation strategies. These tailored
strategies combine the portfolio of both industry-standard and
Certona-proprietary Resonance recommendation algorithms with flexible and
comprehensive
user-definable merchandising business rules.
In addition to increased sales and average order values, Resonance affords
e-commerce providers significant intelligence-gathering capabilities over
other personalization methods. By actually profiling the entire individual
clickstream behavior pattern, the system focuses on the
person-to-product affinities and creates more individualized
recommendations than
product-to-product affinity modeling often represented by "people who
bought this item also bought these items."
Resonance can be integrated into almost any environment that can capture
online behavior including e-commerce, search, content, e-mail, mobile and
streaming media. Resonance can also be combined with other enterprise data
to produce even broader predictive models of customer behavior and to
extend the benefits to off-line campaigns, such as direct mail, call center
and customer loyalty marketing campaigns.
More information is available at www.certona.com.
About Certona Corporation
Certona is the creator of Resonance®, a real-time personalization and
revenue optimization platform for multi-channel retailers. Resonance
automates a company's ability to provide relevant, individualized
experience and product recommendations in real-time, increasing average
order value and revenue per visit. With seven patents pending, the "self
optimizing" system is powered by sophisticated neural networks and a
portfolio of algorithms to deliver real-time product, content, and
promotional offers through multiple channels -- web, email, call center,
point-of-sale, and mobile. Clients are typically up and running in less
than a month, and include some of the most recognized online and
multi-channel retail brands across all popular verticals. For more
information, visit www.certona.com.
© 2009 by Certona Corporation. All rights reserved.