Contact Information: CONTACT: Investor Relations 888-522-3263 www.saloncity.com
Salon City and Great Lengths Ink Deal for Multi-Media Branding Campaign
| Source: Salon City, Inc.
BEVERLY HILLS, CA--(Marketwire - August 28, 2009) - Ewire -- Salon City, Inc. (PINKSHEETS : SALN ), an emerging media company, lifestyle brand and publisher of its
flagship publications, BE! and Salon City magazines, announced the recent
signing of a 2009-10 branding and advertising contract with Great Lengths
-- the beauty industry's number one hair extension manufacturer. The
contract calls for Great Lengths to be branded in Salon City's multi-media,
including Salon City and Beauty Entertainment magazines, Beautymaker Net
News and Hollywood CeleBeauty.
Great Lengths' "Invest in Yourself" brand campaign rolled out this month
with inside and back page ads in BE! Magazine and Beautymaker Net News --
Salon City's popular daily email news program which reaches approximately
150,000 readers monthly. The contract was one of the first for BE!
Magazine. Brett Butcher, Great Lengths' business development director,
complimented the new print publication, "Salon City has put together an
awesome concept in BE! Magazine. Our ads look fantastic and we're glad we
jumped in early."
Steven Casciola, Salon City's President and CEO, says, "Great Lengths is
highly-respected and a beauty powerhouse -- their hair extensions are in
high demand and used by Hollywood stars and celebrities the world over.
Their decision to be one of the first to come into BE! Magazine and
continue partnering in our multi-media (print, online, digital, email push
technology, etc.) leverages their campaign's effectiveness and visibility.
We look forward to showcasing Great Lengths to Salon City's expanding
global audience."
ABOUT SALON CITY, INC.
Salon City, Inc. is an emerging publicly traded media company, lifestyle
brand and independent marketing network for products, distribution and
services. Salon City was the first to brand the genre, 'Beauty
Entertainment.' It publishes its flagship consumer publication, Salon City
Magazine, Beauty Entertainment Magazine, Beautymaker Net News, and produces
the award-winning web show, Hollywood CeleBeauty, online media, licensed
events and awards shows. To see more on Salon City visit
http://www.saloncity.com
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