-- their friends,
-- other consumers who share their likes and dislikes, and
-- the Appolicious editorial team.
"The last 18 months have seen a tremendous explosion in the availability of
apps for mobile devices," said Alan K. Warms, founder and CEO of
Appolicious Inc. "Yet it's difficult to find the right app for your mobile
device. As the number of apps explodes and corporate America rolls out
even more apps, the problem of discovery -- and subsequently driving
consumer adoption of apps -- will only be exacerbated. Appolicious' goal is
to provide consumers with an easy-to-use service to cut through this
clutter and find the apps that are right for them."
By going to the Appolicious.com built-in search bar at the top of each page
consumers can type the name of an app and instantly find ratings, reviews
and a quick list of who's talking about the app, all designed to help
people make a quick decision about whether or not an app is worth
downloading. Along with every search, Appolicious' best-in-class technology
delivers social activity around the app (i.e., which of your friends use
the app), media mentions about the app and videos and pictures of the app.
Appolicious' recommendations are based on not only ratings but also who
owns the app among a consumer's friends and the Appolicious community. The
website's "create-a-profile" functionality allows consumers to enter their
interests and use the App Library Builder to automatically load their
personal app inventory into their Appolicious profile. Even without a
profile, consumers can still scroll to the bottom right-hand side of the
website's home page and get recommendations from people like them by
clicking on a phrase of their choosing under the "From People Like You"
box.
Another feature of the newly launched site is The Appolicious Advisor,
written by Appolicious' editors. The Advisor features hundreds of articles
to help consumers understand and make decisions about apps.
Other elements of the site include "The Hot List," which is a
real-time list of the day's top stories about apps; "The Fresh Feed," which
is a real-time stream of Appolicious users' comments and actions; and,
individual app pages with more detail on the app than is available
anywhere.
As part of its September launch activities, Appolicious Inc. is also
co-producing the "Apps for
Brands" Conference in conjunction with Advertising Age® magazine in
New York City on September 23, 2009, to help executives develop and drive
value from mobile apps. Conference speakers include: Matt Bean, senior
editor, Men's Health; Robert Bowman, president and CEO of Major League
Baseball Advanced Media LP; Ryan Charles, product manager, Internet and
wireless projects, Zagat; J.B. Holston, CEO and president of NewsGator;
and, Jen McDonald, digital marketing executive, Bank of America.
About Appolicious Inc.
Appolicious Inc. was founded in 2009 with the goal of making it easy for
you to find mobile applications you'll use and love. We've combined social
networking, journalism and technology to help you discover the best of the
tens of thousands of apps available today. Appolicious is not affiliated
with any mobile device maker or carrier, and the Appolicious Advisor
reporters are independent journalists without ties to the mobile industry.
For more information, please visit http://www.appolicious.com.
Contact Information: Media contacts: Eric Benderoff Brad Spirrison Bill Perry mobile: +1 614 975 7538
