BOSTON, MA--(Marketwire - September 9, 2009) - Improve revenues, acquire better talent, and
bring products to market more quickly -- these are the benefits that top
companies are realizing through video collaboration based on new research
from
Aberdeen Group, a Harte-Hanks
Company (
NYSE:
HHS). "
Enterprise Video
Collaboration: The ROI of Video in Sales, Product Development, and Project
Management" demonstrates the business value that over 120 enterprises
have gained through video conferencing technologies and reveals the
strategies that provide true and measurable value.
By driving deeply into enterprise behaviors, this research shows how top
performers have used video collaboration to realize double-digit
improvements in accelerating product development, reducing the cost-to-hire
for strategic hires, improving the time to close opportunities, and
optimizing both the time and cost used for strategic projects.
"Video has progressed from a niche tool for executives to a broad-based
business enabler that drives productivity throughout the enterprise," said
Hyoun Park, research analyst, Aberdeen. "Photo-realistic telepresence
suites, IP-based fixed room systems and PC-based video solutions are all
important tools in providing ubiquitous, high-quality video solutions to
employees."
Although video has been associated with reductions in travel costs and
travel time, there has been little research showing more specific business
benefits. To document the current benefits of video, this primary research
demonstrates how video collaboration is being used to support and
strengthen businesses throughout all of their most vital value-creating
processes. By demonstrating the people, processes, and technologies used to
create optimal video collaboration deployments, this research shows
companies how to justify investments in video collaboration based on the
business benefits that can be realized.
A complimentary copy of this report is made available due in part by the
following underwriters: Tandberg. To obtain a complimentary copy of the
report, visit:
http://www.aberdeen.com/link/sponsor.asp?cid=6056.
Visit
Research.Aberdeen.com for
additional access to complimentary
Information Technology Research.
About Aberdeen Group, a Harte-Hanks Company
Aberdeen provides fact-based research and market intelligence that delivers
demonstrable results. Having queried more than 30,000 companies in the
past two years, Aberdeen is positioned to educate users to action: driving
market awareness, creating demand, enabling sales, and delivering
meaningful return-on-investment analysis. As the trusted advisor to the
global technology markets, corporations turn to Aberdeen for insights that
drive decisions.
As a Harte-Hanks Company, Aberdeen plays a key role of putting content in
context for the global direct and targeted marketing company. Aberdeen's
analytical and independent view of the "customer optimization" process of
Harte-Hanks (Information - Opportunity - Insight - Engagement -
Interaction) extends the client value and accentuates the strategic role
Harte-Hanks brings to the market. For additional information, visit
Aberdeen or call (617) 854-5200, or to
learn more about
Harte-Hanks,
call (800) 456-9748.
© 2009 Aberdeen Group, Inc., a Harte-Hanks Company
451 D Street, Suite 710
Boston, Massachusetts 02210-1928
Telephone: (617) 854-5200
Fax: (617) 723-7897
www.aberdeen.com
Contact Information: Media Contact:
Hyoun Park
Aberdeen Harte-Hanks
(617) 854-5385
Hyoun.park@aberdeen.com