SAN FRANCISCO, Sept. 11, 2009 (GLOBE NEWSWIRE) -- GetFugu, Inc., (OTCBB:GFGU) (www.getfugu.com), the technology company introducing the next generation mobile search tool, announced today the launch of its GetFugu application designed for Apple iPhone. GetFugu recently announced its launch on the Android(TM) mobile phone platforms.
GetFugu's revolutionary new mobile technology, "See It," "Say It," "Find It," and "Get It," application integrates mobile phones' core strengths into a single search tool giving users content they want instantly. The free application will be available beginning today in the Apple App Store, and will also roll out to BlackBerry and J2ME platforms in the 4th quarter.
GetFugu will transform the way consumers and marketers connect. GetFugu's vision recognition (ARL), voice recognition (VRL), location recognition (GRL) and hot-spotting technologies are targeted at consumers who are frustrated by their mobile phone keyboards. Users who download the application can take a picture of a logo with their iPhone and access information from advertisers and marketers by clicking on the logo of the brand on their screens. This will take them directly to the company's website, bypassing traditional search engines, to retrieve content. GetFugu users can also speak a word into the phone and get direct connection to information and keyword searches. The GetFugu application also features a hot-spotting technology, which allows users to touch a particular item in a video and be taken to the company's website, where they can make purchases directly on their mobiles.
"This application is designed to connect consumers with the content they want quickly and conveniently," stated Rich Jenkins, GetFugu's Vice President for Development. "The technology, while spectacular, remains a function of the search and is almost invisible to the consumer." "GetFugu being available on the Apple iPhone is a significant highpoint for the company as well as consumers who own iPhones," said Bernard Stolar, GetFugu's CEO. "Apple continually paves the way for new innovations and we are excited to offer our unique technology to the Apple community, who will be impressed and excited by GetFugu's capabilities."
Through GetFugu, brands can now reach the consumer directly and tailor campaigns to desired consumer actions (i.e. an enticement for an in-store visit, such as a coupon). Marketers can effortlessly create high-impact campaigns using existing collateral and can alter their messaging quickly based on GetFugu's tangible and quantifiable metrics. GetFugu will shortly roll out several high profile advertising partners as many of the world's most powerful consumer brands have signed on to be a part of the GetFugu network.
About
GetFugu, Inc.: GetFugu, Inc., based in San Francisco, California, is the next generation mobile search tool and e-commerce application. Mobile phones with GetFugu installed provide consumers and marketers with a completely new experience offering the simplest and most convenient means to retrieve information. Designed to play up the mobile phone's key strengths, GetFugu integrates the mobile phones' core functions (image, voice, and location recognition) into a single customizable application. Additionally, GetFugu offers the only mobile hot-spotting ecommerce platform available worldwide today. The GetFugu platform will be available for 97% of the mobile phones available (over 3.3 billion handsets) worldwide. For more information, visit GetFugu.com.
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