BOSTON, MA--(Marketwire - September 15, 2009) - New research from
Aberdeen Group, a Harte-Hanks Company
(
NYSE:
HHS), titled "
Managing the Innovation Portfolio: Enabling
Engineering Success to Boost Profits," uncovers how to successfully
execute a product portfolio management strategy to focus development
resources on the right product ideas for a more profitable product
portfolio.
Michelle Boucher, research analyst in Aberdeen's Product Innovation and
Engineering practice, observes, "The negative impact of the current
economic recessions has meant less revenue for most companies, and has
forced them to cut back on already limited resources. To survive, companies
must look for ways to boost profitability. Aberdeen has found that new
products have a 20% margin advantage when compared to older products,
making them key to a recovery. The challenge is figuring out how to make
the most of already limited resources to develop successful new products."
Research from Aberdeen's
Managing the Innovation Portfolio finds that
organizations that have perfected a product portfolio management strategy
are controlling the portfolio in a way that enables them to stay within
budget 31% more often, meet product launch dates 25% more often, and
receive 25% more revenue from products than the Industry Average.
A complimentary copy of this report is made available due in part by the
following underwriters: Microsoft, IBM, AtTask, and Planview. To obtain a
complimentary copy of the report, visit:
http://www.aberdeen.com/link/sponsor.asp?cid=6097.
For additional access to complimentary
Product
Innovation and Engineering Research, please visit
http://research.aberdeen.com/index.php/-product-innovation
About Aberdeen Group, a Harte-Hanks Company
Aberdeen provides fact-based research and market intelligence that delivers
demonstrable results. Having queried more than 30,000 companies in the
past two years, Aberdeen is positioned to educate users to action: driving
market awareness, creating demand, enabling sales, and delivering
meaningful return-on-investment analysis. As the trusted advisor to the
global technology markets, corporations turn to Aberdeen for insights that
drive decisions.
As a Harte-Hanks Company, Aberdeen plays a key role of putting content in
context for the global direct and targeted marketing company. Aberdeen's
analytical and independent view of the "customer optimization" process of
Harte-Hanks (Information - Opportunity - Insight - Engagement -
Interaction) extends the client value and accentuates the strategic role
Harte-Hanks brings to the market. For additional information, visit
Aberdeen or call (617) 854-5200, or to
learn more about
Harte-Hanks,
call (800) 456-9748.
© 2009 Aberdeen Group, Inc., a Harte-Hanks Company
451 D Street, Suite 710
Boston, Massachusetts 02210-1928
Telephone: (617) 854-5200
Fax: (617) 723-7897
www.aberdeen.com
Contact Information: Media Contact:
Michelle Boucher
Aberdeen Harte-Hanks
(617) 854-5435
michelle.boucher@aberdeen.com