In accordance with section 28 a of the Danish Securities Trading Act, BoConcept Holding A/S is required to publish information regarding trading in BoConcept Holding A/S shares and securities by Executives and persons closely associated with an Executive. The statement is based on a report which BoConcept Holding A/S has received from the Executives, participating in the share issue (cf. announcement 9/2009) on 17 September 2009. Name: Viggo Mølholm Reason: President & CEO of the company Issuer: BoConcept Holding A/S ISIN: DK0060050201 Designation: Shares Nature of transaction: Purchase Trading date: 17.09.09 Market: OMX NASDAQ Copenhagen Number: 10,000 Market price DKK: DKK 1,100,000 Name: Hans Barslund Reason: Vice President & CFO of the company Issuer: BoConcept Holding A/S ISIN: DK0060050201 Designation: Shares Nature of transaction: Purchase Trading date: 17.09.09 Market: OMX NASDAQ Copenhagen Number: 1,000 Market price DKK: DKK 110,000 Name: Karen Marie Grummesgaard Reason: Employee reprensentative in the supervisory board Issuer: BoConcept Holding A/S ISIN: DK0060050201 Designation: Shares Nature of transaction: Purchase Trading date: 17.09.09 Market: OMX NASDAQ Copenhagen Number: 45 Market price DKK: DKK 4,950