Contact Information: Contact: Amber Harrison A&R Edelman (650) 762-2904 amber.harrison@ar-edelman.com
Clearspring's AddThis Becomes the First Open Switchboard for the Web
AddThis Makes Unlimited Sharing Easy With a Smart Sharing Menu, New Service Directory With New Language Translations
| Source: Clearspring Technologies
MCLEAN, VA--(Marketwire - September 22, 2009) - Clearspring, maker of AddThis, the most widely
used content sharing and bookmarking service on the Web, announced today
the launch of its open Service Directory, which allows any social network,
social bookmarking site or online tool to be listed on the network of
AddThis menus across the Web. The Service Directory makes it easy for any
social media site to join the AddThis network. During the month-long closed
beta, more than 100 new social media sites were added to AddThis, including
Posterous, Evernote, Netlog (Europe), Viadeo (France), Wykop (Poland) and
Hyves (The Netherlands). Also, the AddThis sharing menu is now smart; it
automatically displays the right services from the directory, using an
algorithm that leverages user information, such as sharing history and
preferred language. The Service Directory, coupled with this new smart
menu, makes AddThis the first global sharing switchboard for the Web.
AddThis makes it easier for people to share the Web pages they find
interesting. Publishers who install AddThis on their site increase
distribution of content through users sharing to social channels like
Facebook, Twitter and more. With this new change, publishers will get
increased distribution of their content, as users will have more
personalized sharing options.
New smart menu features will ensure each person's favorite services are
presented based on their previous sharing history. Whether they are in New
York and using AddThis to share to Facebook, or in the Netherlands sharing
to Hyves, AddThis will automatically personalize their experience.
In addition, AddThis recently added a community translation program that
allows any user to submit a new translation or a revision of the AddThis
interface in their local language. Already, almost 30 new languages have
been submitted, since the program was launched at the beginning of August.
To learn more about this program or to add a new language, please visit
www.addthis.com/languages.
"With such an enormous reach across hundreds of thousands of sites and
hundreds of millions of users worldwide, joining the AddThis Service
Directory was the best way for Netlog to quickly empower our users to share
to friends in our community, from wherever they are on the Web," said Toon
Coppens, co-founder & chief technology officer of popular European social
networking site, Netlog. "By letting our users share from their favorite
blogs and Web sites, we will strengthen our engagement and drive a better
experience for our community."
The new Service Directory was prompted by the flood of incoming requests
received by AddThis. Each day, the company received e-mails from people
around the world asking for their favorite sites to be added to the menu.
Even the largest of publishers with immense networks are interested in the
potential for increased visibility, which AddThis offers through sharing.
"At AddThis, we see sharing as the heart of how people discover content
online. Our mission is to enable users to share any content, to anyone,
anywhere. With today's release, we've taken a giant step towards that
vision as publisher content will now officially be able to go everywhere,"
said Hooman Radfar, chief executive officer of Clearspring, the parent
company of AddThis.
If you are interested in adding your service to the AddThis menu, visit
http://www.addthis.com/services. Statistics on total sharing numbers around
the world can also be found there.
About AddThis
AddThis is the most widely used content sharing and bookmarking service on
the Web. It helps website publishers and bloggers spread their content
across the Web by making it easy for visitors to bookmark and share content
to their favorite social destinations like Facebook, Twitter, and MySpace.
AddThis is fast, powerful and easy to install. Even better, it's free and
offers sophisticated analytics to help users understand how and where their
content is being shared. Launched in 2006, AddThis has grown dramatically
and is currently viewed over 30 billion times a month by users all over the
world in 50 languages. The company was acquired in 2008 making Clearspring
the standard for content sharing tools on the Web.
The AddThis service is used on over 400,000 websites including SAP, TIME
Magazine, Oracle, Entertainment Weekly, Topix, MySpace, Squidoo, FOX
Sports, CBS, WebMD, American Idol, the White House and many others.
About Clearspring
Clearspring is the leader in social distribution, connecting publishers and
advertisers to audiences on the social Web. Clearspring's content sharing
products, ranked No. 1 by comScore, enable publishers, developers and
advertisers to easily distribute and track digital content such as widgets,
videos, photos and links to the most popular destinations, including social
networks, start pages, bookmarking sites, blogs, mobile devices and desktop
platforms. The company provides additional distribution of content on a
paid performance basis to the world's leading brands through a targeted
social distribution network of affiliate partners. The company reaches over
534 million users worldwide. Its tools are served billions of times monthly
and they power programs for many major brands and over 400,000 other
long-tail developers. To learn more, visit www.clearspring.com.