Industry-Leading HRO, CRO, FAO B2B Company Unifies Brand as "SharedXpertise"
| Source: SharedXpertise
EDISON, NJ and LONDON--(Marketwire - September 22, 2009) - SharedXpertise announced today that
it has unified HRO, CRO and FAO, respectively the best-known
business-to-business media brands in HR, corporate responsibility and
finance shared services, into one family. The HRO, CRO and FAO brands were
previously held jointly under the Crossing Media and SharedXpertise
banners. The company will no longer be using the Crossing Media name.
"For nearly a decade, SharedXpertise has been known worldwide for its best
practice-sharing and industry-leading professional communities in HR,
corporate responsibility and financial management," said Elliot Clark, CEO
of SharedXpertise. "Today, our tens of thousands of practitioner, provider
and influencer members in HRO, CRO and FAO are demanding more
cross-functional content and relationships than ever. We have a simple
value proposition to provide our readers, attendees and members the data,
industry trends, best practices and networking opportunities to excel in
their professional endeavours and to help expand knowledge, improve
business practices and foster the responsible globalization of business --
all under one umbrella."
"Since 2002, the SharedXpertise media brands have been a critical and
cost-effective piece of our growth strategy. The company's vehicles have
an uncanny knack of reaching key decision makers when they are making
decisions," said Peter Hart, CEO of Rideau Recognition Solutions.
According to Jeanne Achille, CEO of The Devon Group, a leading marketing
& public relations firm, "Knowledge-based professional practices such as
HR, finance and corporate responsibility are advanced by thought leaders
who shape the future. SharedXpertise is that thought leader. They have the
global reach and communications platforms -- the Web, magazines,
conferences and communities -- that enable our clients to engage target
audiences and advance business imperatives."
"As a practitioner, SharedXpertise's properties have consistently provided
me with unique insights that I have been able to put into practice in my
profession," said Dave Stangis, Corporate Responsibility Officer at Campbell Soup.
SharedXpertise publications 4 print titles, HRO Today, HRO Europe, FAO Today and CRO total 26 annual
issues and its online titles total 48 issues. In 2008 the titles were read
by an estimated 1,564,650 executives in 34 countries on five continents,
its online properties drew over 1,400,000 unique visitors and over 22.6
million inquiries, and its terrestrial and online conferences drew over
3,000 executives. It manages associations with more than 400 corporate
members and more than 3,000 members globally.
About SharedXpertise
Formed by the previously-merged SharedXpertise and Crossing Media,
SharedXpertise is the umbrella for the leading global B2B media brands in
HR, corporate responsibility and financial management, HRO, CRO and FAO.
The company is headquartered in Edison, N.J. with additional offices and
operations in London, Washington D.C., Brussels and Hong Kong.
Content-based brands include HRO Today, HRO Europe, CRO, FAO Today
magazines, HROToday.com, HROEurope.com, TheCRO.com, FAOToday.com online.
Conference brands include HRO Summit, HRO World Summit Europe, RPO Summit,
CRO Summit and FAO Summit. Professional communities include HRO
Association (managed under contract), CRO Association and FAO Association.
For more information please visit www.SharedXpertise.com.