Contact Information: Media Contact: DonorsChoose.org: Jeremy Robinson-Leon (ph) 212.784.5702 jeremy@groupgordon.com Adam Lambert: Roger Widynowski (ph) 310.461.1788 rogerw@19entertainment.com
Adam Lambert Fans Donate $229,000 to Public School Classrooms at DonorsChoose.org
Fans Fund Essential Learning Supplies for 87,775 Students Across the Country; Fan Group ONTD_AI Wins Competition With $82,000 Donated and Climbing
| Source: DonorsChoose.org
NEW YORK, NY--(Marketwire - September 28, 2009) - Online education charity DonorsChoose.org
announced today that fans of Adam Lambert, "American Idol's" eighth season
runner-up, donated $229,000 as part of a challenge launched by the star to
support high-need public school classrooms nationwide. In just four weeks,
1,956 fans contributed directly to music and arts-based, classroom project
requests submitted by teachers at DonorsChoose.org, providing learning
resources and supplies for more than 87,775 students.
A primary component of the initiative was a competition among Lambert's
online fan groups to raise the highest donation total; ONTD_AI took first
place by netting $82,700, donated by hundreds of generous supporters of the
group.
"I am unbelievably moved by the generosity and resolve of my fans, who have
donated beyond what I could have ever expected to help students around the
country," said Adam Lambert. "Although I was on tour during the length of
the competition, I frequently checked in on the challenge progress and was
so amazed to see the number of donors and total amount donated continue to
rise and rise."
Continued Lambert, "Congratulations and thank you to ONTD_AI for an
astounding win -- your commitment is inspiring! And above all, I want to
sincerely thank all of my fans for being the most incredible people in the
world and making the dreams of thousands of students possible. As a result
of the tremendous outpouring of support, we're making it possible to
continue to donate at www.donorschoose.org/AdamLambert on behalf of each
fan group -- which is so exciting."
Throughout the challenge, a "Lambert Leaderboard" at
www.donorschoose.org/AdamLambert tracked and displayed real-time progress
of the fan group competition. The fan groups, eager to help classrooms in
need and win a special chat session with Adam, were enthusiastic and
innovative. They sent messages to their members, posted on their blogs,
utilized social networking websites like Twitter and Facebook, and created
original multimedia content to inspire donations.
"Adam Lambert's fans fully funded our project to have our students dance
and learn about dance," exclaimed Neme Alperstein, a teacher at a high
poverty school in New York.
"The fans are from all over the world and it's amazing. Words do not
adequately describe our gratitude, as the children in our school benefit
from this generosity of spirit!"
Across the country, thousands of classrooms lack the materials that are
essential for learning. As school budgets tighten, learning supplies and
tools become increasingly outdated, broken and scarce. Often, art, music,
and drama programs -- which Adam Lambert's challenge specifically targeted
-- are some of the first to receive cuts. Through it all, school teachers
nationwide spend $1 billion out-of-pocket each year, which rarely even
covers each classroom's needs.
"Thank you to Adam and thank you, especially, to all of his fans who have
supported students and teachers from coast to coast," said Charles Best,
founder and CEO, DonorsChoose.org. "Your creativity, resourcefulness and
generosity have set a new standard for DonorsChoose.org. Truly, your
collective action shows that anything is possible when kind, thoughtful
people come together around a common goal -- and the impact you've made is
remarkable. We are excited to see more fans support classrooms projects
throughout the year because of Adam."
About DonorsChoose.org
Founded in 2000, DonorsChoose.org is a nonprofit website where public
school teachers describe specific educational projects for their students,
and donors can choose the projects they want to support. After completing
a project, the donor hears back from the classroom they supported in the
form of photographs and student thank-you letters.
To date, 109,000 public and charter school teachers have used the site to
secure funding for $38 million in books, art supplies, technology, and
other resources that their students need to learn. Through
www.donorschoose.org, individuals from all walks of life have helped 2.5
million students from low-income families.
About Adam Lambert
Adam Lambert, the 27-year-old singer, captured the nation's imagination
when he competed on the eighth season of "American Idol." During his "Idol"
journey, he sang songs from many different genres and impressed the judges
every week with his "out there" performances and tremendous vocals.
Adam has already conquered the Billboard charts, with multiple debuts on
the Hot 100 and the Hot Digital Songs charts. His debut album on 19
Recordings/RCA, will be released this fall.