01/10/2009 Katrin - 35 years of hygiene and comfort for people away from home Metsä Tissue's away-from-home tissue brand Katrin celebrates its 35th anniversary. The originally Scandinavian tissue brand has grown as a major European hygiene solution provider with solutions to match the diverse needs of workplaces, hotels, spas, hospitals, restaurants, schools and public washrooms. Being at hand, solving customers' problems has been imperative for Katrin people from the start. Pioneer in hygiene Away-from-home tissue brands began to emerge in Europe in the early 1970's. Born in 1974, Katrin was one of the first. The name “Katrin” originates from Metsä Tissue Katrinefors mill, founded in 1872. The mill was named after the founder's wife. Today, a comprehensive range of Katrin tissue paper products, dispensers and consumables, are sold throughout Europe and Russia. Fighting for the future with quality Katrin has been a pioneer in pro environmental work. Ecologically sustainable forest management, resource savings, low environmental impacts in production and low waste generation have been the corner stones of the operation. Katrin product solutions are based on reducing consumption and waste, saving costs and time. Since the 90's this has been the guiding principle in the product development and innovations. On a mission: hygiene for all Katrin has carried out pioneering School Hygiene Studies, which reveal that only one third of the school children use the school toilet daily. Holding all day weakens the ability to concentrate and may cause physical problems. Since these alarming results were found, Katrin people have taken actions in all countries to increase the awareness about the importance of hygiene at schools among the public and decision makers. Katrin heads for the future with 150 attentive professionals motivated by care, credibility and creativity. This means taking responsibility of the customers' success and also the future in the world of hygiene.