WEST CHESTER, Pa., Oct. 2, 2009 (GLOBE NEWSWIRE) -- VWR Education, LLC is pleased to announce the addition of X-treme Geek to Science Education's portfolio of distinctive brands. Effective today, the acquisition of X-treme Geek was completed. The consumer-based company offers high-tech gadgets, unique novelties, and fun science-related gifts through both web and catalog sales.
A complementary addition to the VWR Education brands, X-treme Geek supplements the product mix from the Edmund Scientific brand. Like Edmund Scientific, this acquisition provides VWR Education with an additional opportunity to sell directly to consumers, as opposed to selling through academic institutions. X-treme Geek's one-of-a-kind inventory and strong consumer demand supports VWR Education's strategy to expand both product line offerings and reach into supplementary markets.
The acquisition of X-treme Geek adds a favorable, new demographic to VWR Education's current market, as X-treme Geek's largest consumer segment is comprised of intellectually curious teens and young adults. "It has been a goal of VWR Education to sell a unique product mix that is so exciting that is has the ability to appeal to young adults beyond the classroom," said Mike Colyer, Vice President and General Manager VWR Education. "Beyond the excitement of X-treme Geek's product line and audience, the acquisition also encourages continued growth in this new market segment," added Colyer.
About VWR Education, LLC
A subsidiary of VWR International, LLC, VWR Education, LLC enhances learning by making education exciting for students and easier for teachers through creative solutions and innovative products with a focus on exceptional customer care and a dedication to excellence. This family of brands includes Ward's Natural Science, Sargent-Welch, Science Kit, Edmund Scientific, ScholAR Chemistry, CENCO Physics, and X-treme Geek -- each bringing their own unique strengths and abilities to the VWR Education portfolio of products. The diversity of products and services available through these extraordinary companies offers the most comprehensive collection of high quality science discovery and learning materials coupled with unparalleled customer support. For more information on VWR Education, visit www.VWReducation.com.
The VWR Education, LLC logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=6675
About X-treme Geek
X-treme Geek is a catalog and internet merchandiser, offering unique gadgets and accessories for the technically inclined since 2003. For more information on X-treme Geek, visit www.x-tremegeek.com.
The X-treme Geek logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=6676