Contact Information: Contact: Kasey Fleisher or Lindsey Zouein LaunchSquad Phone: (415) 625-8555 Email: brightroll (at) launchsquad (dot) com
BrightRoll Goes Global: Company Establishes UK Presence, Extends Leading Video Ad Network Around the World and Launches Spanish-Language Targeting
International Expansion Extends BrightRoll's Industry Leading Advertising Platform for Current Global Customers and to New Agencies, Advertisers and Publishers
| Source: BrightRoll
SAN FRANCISCO, CA--(Marketwire - October 6, 2009) - BrightRoll, the leading branded video
advertising network, today announced global location- and language-based
initiatives that expand its focus and services beyond the United States.
Along with the opening of its office in the UK, the company is expanding
its offerings to include inventory across the globe, including Australia,
Canada, Mexico and the United Kingdom, and now offers Spanish-language
content targeting across the BrightRoll network.
BrightRoll's international push comes in response to growing demand amongst
UK and other global advertisers seeking to leverage BrightRoll's superior
technology, inventory and service. BrightRoll is also responding to a call
for solutions that help brand advertisers connect with customers on
Spanish-language sites across the Web.
BrightRoll was recently named the
third largest video property in the U.S. by comScore, less than six
months after being measured. The company's continued growth has been driven
by its services and solutions that help advertisers reach target audiences
at scale across the Web's most premium inventory. BrightRoll believes that
within 12 months it will be a top 10 video property in every international
market in which it operates.
"Having worked successfully with BrightRoll in a number of markets I am
pleased to see them enter the UK," said Andy Sarfas, Reckitt's Global
Digital Marketing Manager. "I am looking forward to working with the new
BrightRoll UK team to help drive transparency and best practices within the
European online video advertising marketplace."
Mark Charkin will be managing BrightRoll's launch in the UK. Charkin was
formerly global vice president of sales at Bebo, the social media network
that pioneered award-winning digital productions such as "KateModern,"
"Sofia's Diary" and "The Gap Year" and corresponding commercial models. He
built the company's advertising sales business in the UK, Ireland,
Australia, New Zealand and other countries. Prior to Bebo, Charkin was head
of EMEA regional sales at MSN and was responsible for growing and
developing the company's pan-regional sales business.
"BrightRoll's international push will give advertisers around the world
access to BrightRoll's premium publishers and advertising platform, and I'm
excited to help the company widen its reach and influence in the global
marketplace," said Charkin. "I've been impressed with the speed at which
BrightRoll has scaled their business in the U.S., focusing on transparency,
quality and excellent customer service for advertisers. I'm looking forward
to working with them to help replicate that success in the UK and EU."
"As a company, we've seen steady, strong growth since we started in 2006,"
said Tod Sacerdoti, BrightRoll's CEO and co-founder. "Looking beyond the
U.S. domestic sphere was a natural step for us. We view this as a chance to
better serve our current global advertisers and introduce our offering to
new clients and markets. Greater reach and international scale will allow
us to push forward the standards and advertiser-friendly practices that
have driven our success in the U.S."
Leading up to this international introduction, Brightroll has consistently
been at the forefront of helping to drive standards, enhanced targeting and
accountability around online video. In September, the company leveraged its
scale and reach capabilities to lauch its behavioral targeting program in
partnership with BlueKai, eXelate and NextAction. Prior to that, BrightRoll
came out with a Performance Pricing program that allows customers
to purchase video advertising through a single or combination of pricing
models. Earlier this year the company introduced Video Impact, which helps advertisers to understand the
real point-of-purchase impact of their online video ad spends.
About BrightRoll
BrightRoll is the world's largest and most trusted video advertising
network, having served billions of advertisements since it was founded.
BrightRoll helps major brands and agencies execute "smart video ad
campaigns" across the industry's leading publishers, including
three-fourths of the top 100 online media properties in the United States.
BrightRoll's proprietary campaign execution, inventory management and
advertising delivery technology provide brands and agencies with the reach,
frequency and scalability needed to achieve their campaign goals.
BrightRoll is a privately held, venture-backed company and is headquartered
in San Francisco, California. BrightRoll offers its service at
www.brightroll.com.