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Johnny Royal of Luthier Society Publishes the First White Paper on Social Media 3.0
Social Media 3.0 and the Future of Viral Marketing
| Source: Luthier Society, Inc.
LOS ANGELES, CA--(Marketwire - October 7, 2009) - LSI -- Johnny Royal, CEO of social media and viral branding
agency Luthier Society, published the first white paper on Social
Media 3.0 today. The Social Media 3.0 and Future of Viral Marketing White
Paper discusses the incessant changes of social media and key concepts
behind cutting edge emerging technologies that are helping to shape the
short-term and long-term strategies behind viral marketing.
A great deal of Royal's Social Media 3.0 White Paper is based on his
research of successful viral branding and social media campaigns that have
deployed technologies that are both emerging as well as many that have yet
to advance beyond BETA. Some of the aspects of the white paper cover viral
strategies that Royal and Luthier
Society have found to contain high-level organic conversion rates, such
as the pairing of Michael Welch with iNDELIBLE's creative branding campaign
for AcZone, the eTeam aggregation for rock band Pop Evil (who were
up-streamed to Universal Republic from Pazzo Records just short of 10
months into the campaign) and the recent momentum being built around the
feature film release of "FIX," starring Olivia Wilde.
Johnny Royal's White Paper on Social Media 3.0 also discusses
solutions for inoperability between multi-media platforms, the evolution of
the micro-blogosphere and advances in mobile applications for marketing
platforms. Some of the more advanced aspects of the research consider
various metrics platforms and their specific areas of expertise for various
types of social media campaigns. The paper also includes further detail
on Luthier Society's proprietary ROI weighted value metric
analysis software, Archimedes 1.0, which is set to launch in 2010.
Luthier Society, Inc. is a boutique social media and viral
branding agency based in Los Angeles, CA that provides all aspects of
online communications for the entertainment and technology industries.
Clients range from Universal Records to Sony. Luthier
Society, Inc. was founded by Johnny
Royal in 2007.
Johnny Royal's Social Media 3.0 White Paper
http://www.luthiersociety.com/whitepaper/White-Paper-3.0.pdf