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Luthier Society CEO Johny Royal Publishes First White Paper on Social Media 3.0
Johnny Royal, CEO of Luthier Society, Discusses the Future of Viral Marketing
| Source: Luthier Society, Inc.
LOS ANGELES, CA--(Marketwire - October 9, 2009) - LSI -- Johnny Royal, CEO of social media and viral branding
agency Luthier Society, published the first white paper on Social
Media 3.0 this week. The Social
Media 3.0 and Future of Viral Marketing White Paper discusses the
incessant changes of social media and key concepts behind cutting edge
emerging technologies that are helping to shape the short-term and
long-term strategies behind viral marketing.
A great deal of Royal's Social
Media 3.0 White Paper is based on his research of successful viral
branding and social media campaigns that have deployed technologies that
are both emerging as well as many that have yet to advance beyond BETA.
Some of the aspects of the white paper cover viral strategies that Royal and Luthier
Society have found to contain high-level organic conversion rates, such
as the pairing of Michael Welch with iNDELIBLE's creative branding campaign
for AcZone, the eTeam aggregation for rock band Pop Evil (who were
up-streamed to Universal Republic from Pazzo Records just short of 10
months into the campaign) and the recent momentum being built around the
feature film release of FIX, starring Olivia Wilde.
Johnny Royal's White Paper on Social
Media 3.0 also discusses solutions for inoperability between
multi-media platforms, the evolution of the micro-blogosphere and advances
in mobile applications for marketing platforms. Some of the more advanced
aspects of the research consider various metrics platforms and their
specific areas of expertise for various types of social media campaigns.
The paper also includes further detail on Luthier
Society's proprietary ROI weighted value metric analysis software, Archimedes 1.0, which is set to launch in 2010.
Luthier Society, Inc. is a boutique social media and viral
branding agency based in Los Angeles, CA, that provides all aspects of
online communications for the entertainment and technology industries.
Clients range from Universal Records to Sony. Luthier
Society, Inc. was founded by Johnny
Royal in 2007.
Johnny Royal's Social Media 3.0 White Paper
http://www.luthiersociety.com/whitepaper/White-Paper-3.0.pdf