LLOYDS BANKING GROUP TO SELL HALIFAX ESTATE AGENCY


Lloyds Banking Group plc announces that it has reached an agreement in
principle to sell the Halifax Estate Agencies Ltd (HEA) business which operates
through a network of 218 offices, including 93 franchise operations, to LSL
Property Services plc (LSL).  LSL is the parent company of estate agency brands
Your Move, Reeds Rains and Intercounty. 




The proposed transaction is expected to complete in January 2010 and will
involve the assumption of Halifax Estate Agency's assets and liabilities for a
cash consideration of £1.  The effect on the Lloyds Banking Group accounts is
not expected to be material.  The Halifax brand is not included in the sale
and, in time, the Halifax Estate Agency offices will be rebranded to either
Your Move, Reeds Rains or Intercounty. 




The decision to sell the estate agency business, which has been loss making for
some time, follows a strategic review undertaken by the Group which concluded
that an estate agency operation is no longer integral to its business model. 




As part of the transaction, there are 121 Halifax banking counters located
within the estate agent offices which will close early in the New Year.  The
vast majority of these locations have either a Halifax or Lloyds TSB branch
within one mile. 




Colleagues

It is anticipated that approximately 1,050 estate agency colleagues will
transfer, on completion of the sale, under the Transfer of Undertakings
(Protection of Employment) 'TUPE' employment legislation to companies within
the LSL group. Lloyds Banking Group is consulting with its unions about the
sale and the transfer of employees. 




In addition, it is anticipated that as a result of the counter closures, up to
460 colleagues will be affected with the loss of approximately 360 full time
roles.  The Group's preference is to use natural turnover, make less use of
contractors and to redeploy people wherever possible to retain their expertise
and knowledge.  Where it is necessary for colleagues to leave the company, it
will look to achieve this by voluntary redundancy.  Compulsory redundancies
will be a last resort. 




The Halifax retail branch network is unaffected by this announcement and
continues to operate as usual.  The Group is firmly committed to a multi-brand
strategy for its banking business and Halifax is one of Lloyds Banking Group's
key relationship brands. 


Customers

For customers buying and selling property through Halifax Estate Agency there
will be no change.  On the completion of the transaction, there will be a
smooth transition to LSL Property Services plc who will continue to market the
property and assist in the transaction.  All customers potentially affected by
the counter closures will receive a letter informing them of the changes and
letting them know about alternative banking facilities in their area. 




David Nicholson, Managing Director of Halifax Community Bank, said:

"Halifax Estate Agency is a well established business and, following a
strategic review, we believe that it is better able to grow outside the Group
with a strong existing player in the market such as LSL Property Services plc. 




"The Halifax brand is one of the strongest on the high street and remains
integral to the Group. Halifax bank branches will continue to operate on the
high street in England and Wales alongside Lloyds TSB and we are focused on
growing and developing the Halifax business." 




Simon Embley, Chief Executive Officer of LSL Property Services plc added:

"The purchase of Halifax Estate Agency heralds a significant step forward in
the growth of LSL and its associated estate agency businesses.  We now look
forward to embracing the opportunities that this move presents to us and, at
the same time, ensure the high standards and reputation HEA are renowned for
are maintained and built upon in the future." 







- END - 







For further information:




Investor Relations

Michael Oliver    +44 (0) 20 7356 2167

Director of Investor Relations

Email: michael.oliver@ltsb-finance.co.uk




Douglas Radcliffe    +44 (0) 20 7356 1571

Senior Manager, Investor Relations

Email: douglas.radcliffe@ltsb-finance.co.uk




Media Relations

Shane O'Riordain    +44 (0) 20 7356 1849

Group Communications Director

Email: shane.o'riordain@lloydsbanking.com




Amy Mankelow     +44 (0) 20 7356 1497

Senior Manager, Media Relations

Email: amy.mankelow@lloydstsb.co.uk




 
 




FORWARD LOOKING STATEMENTS

This announcement contains forward looking statements with respect to the
business, strategy and plans of the Lloyds Banking Group, its current goals and
expectations relating to its future financial condition and performance.  By
their nature, forward looking statements involve risk and uncertainty because
they relate to events and depend on circumstances that will occur in the
future.  The Group's actual future results may differ materially from the
results expressed or implied in these forward looking statements as a result of
a variety of factors, including UK domestic and global economic and business
conditions, the ability to derive cost savings and other benefits as well as to
mitigate exposures from the acquisition and integration of HBOS, risks
concerning borrower quality, market related trends and developments, changing
demographic trends, changes in customer preferences, changes to regulation, the
policies and actions of governmental and regulatory authorities in the UK or
jurisdictions outside the UK, including other European countries and the US,
exposure to regulatory scrutiny, legal proceedings or complaints, competition
and other factors.  Please refer to the latest Annual Report on Form 20-F filed
with the US Securities and Exchange Commission for a discussion of such
factors.  The forward looking statements contained in this announcement are
made as at the date of this announcement, and the Group undertakes no
obligation to update any of its forward looking statements.