Energy and Environmental Industry Expert Joins Planet Resource Recovery, Inc.'s Advisory Board

HOUSTON, TX--(Marketwire - October 19, 2009) - Planet Resource Recovery, Inc. (PLANET) (PINKSHEETS: PRRY), developer, manufacturer and marketer of PetroLuxus™ and other green remediation and recovery technologies, is pleased to announce the appointment of Mr. Emil Peña to the company's Advisory Board.

Mr. Peña served in the U.S. Department of Energy as the Deputy Assistant Secretary for the Office of Natural Gas and Petroleum Technology, Office of Fossil Energy. In this position, he was responsible for administering oil and gas programs including research and development, planning and environmental analysis, and import and export activities.

Prior to his appointment to DOE in March 2000, Mr. Peña was President of the Emil T. Peña Interests, Inc., a government affairs company representing clients at the state and local levels. Since 1985, his activities centered in Houston, Texas, and capabilities extended to Louisiana and New Mexico. During 1981-1985, Mr. Peña served as Assistant Director, Public Affairs Field Operations at Atlantic Richfield Company (ARCO), where he represented the company before state and local government bodies in an eleven-state region and maintained a working relationship with elected officials as well as industry associations. During 1979-1981, at Miller Brewing Company, Mr. Peña was the Government Affairs Manager, responsible for representing the company in an eight-state area in the Southwest. He analyzed and developed legislation to promote and maintain a healthy climate in which the company could operate and market in a free enterprise system. At LoVaca Gathering Company, 1977-1979, Mr. Peña was the Community Relations and Public Affairs Assistant to the Director and Vice President for Public Affairs. He represented gas transmission interests in Texas and assisted in customer and community relations.

Mr. Peña's professional affiliations and civic activities include the Texas Oil and Gas Association, the Texas Gas Association, U.S. Mexico Chamber of Commerce board, the Upper Kirby Tax Reinvestment Zone #19 Board, the U.S. EPA's Methane to Markets Program and he has also been a member of the National Petroleum Council. He serves on the boards of directors of VSI, LLC, Human Benefits, LLC, as well as Global ITS (Oil Field Services) and Oxane (Proppant Tech) Company's advisory boards. He consults to Ecology and Environment, Inc.

He holds a M.A. degree in Environmental Management from the University of Texas, San Antonio, Texas, and a B.A. degree in Political Science, History and Sociology from Texas A&I University, Kingsville, Texas. Mr. Peña also attended the School of Law at St. Mary's University, San Antonio, Texas, and the Lyndon B. Johnson School of Public Affairs, Austin, Texas.

Mr. Peña is also President and CEO of GENERATION POWER, INC., a Houston, Texas based energy consulting and development company.

Mr. Peña commented on his appointment, "Planet has developed some fascinating technologies which pose paradigm shifts compared to current existing technologies in the Energy and Environmental sectors. Planet's current technologies and the new technologies under development will have a positive economic impact on industry. I look forward to working with the Planet team and advising Planet with the further development and commercialization of their products into the numerous markets."

Chairman of the Board and CEO of Planet Resource Recovery, Inc. stated, "Emil brings a wealth of experience in the Energy, Environmental and Governmental Affairs sectors. He brings to Planet a notable list of industry contacts that can utilize PetroLuxus and other company developed products. I am excited that Emil as accepted to join our Advisory Board and look forward to working with him and his contacts and affiliations."

Distinguished Advisory Board:

Chaired by Dr. Michael Nobel, the Planet Resource Recovery Advisory Board is assisting the Company and its Board of Directors in executing its business plan thru strategic alliances as the PetroLuxus™ product is deployed on a national basis.

Dr. Nobel is a great grand nephew of Alfred Nobel, founder of the Nobel Prizes. He currently directs the global efforts of the Nobel Charitable Trust as Chairman. He obtained a doctorate at the University of Lausanne in psycho pedagogy in 1979. In the science field he worked for seven years as a researcher in social sciences at the Institute for Mass Communication at the Lausanne University and as a consultant to UNESCO in Paris and the United Nation's Social Affairs Division in Geneva on methods for substance abuse prevention. Commercially he participated in the introduction of magnetic resonance imaging as vice president of Europe for Fonar Corporation.

About Planet Resource Recovery, Inc.

Planet Resource Recovery, Inc. (the "Company") has developed a proprietary product known as PetroLuxus™. The Company manufactures and markets PetroLuxus™ which represents a disruptive technology for use in petrochemical industries. PetroLuxus™ is comprised of a series of compounds with a wide array of applications, all of which benefit from its unique ability to dislodge hydrocarbons from organic and inorganic materials. The Company's Phase I revenue approach is comprised of three distinct business units: i) Environmental Remediation ("ER"), ii) Enhanced Oil Recovery ("EOR") and iii) Strategic Business Combinations.

PetroLuxus™ is a "Green Technology." It is a non-toxic, nonflammable and environmentally friendly method of separating hydrocarbons from both man-made and naturally occurring materials. PetroLuxus™ truly is a Disruptive Technology. It will disrupt currently accepted best practices and change the way hydrocarbons are being managed and harvested throughout the world. Founded in 2005, the Planet corporate offices are located in Houston, Texas. For more information visit: www.planetresource.com or www.petroluxus.com.

Safe Harbor Statement

Certain statements in this release are "forward-looking" statements as defined in the Private Securities Litigation Reform Act of 1995. Such statements are subject to numerous risks and uncertainties. Actual results may vary significantly from the results expressed or implied in such statements. Factors that could cause actual results to materially differ from forward-looking statements include, but are not limited to, the Company's ability to meet the terms and conditions required to obtain its project financing, risks and delays associated with product development, risk of market acceptance of new products, risk of technology or product obsolescence, competitive risks, reliance on development partners and the need for additional capital. Planet takes no obligation to update or correct forward-looking statements, and also takes no obligation to update or correct information prepared by third parties that are not paid for by Planet.

Contact Information: Company Contact: Enrique M. Salinas III 281-996-5315 ext. 3006 Media Contact: Rod Mitchell 281-350-5506