NEW YORK, Oct. 20, 2009 (GLOBE NEWSWIRE) -- KantarHealth announced today that it is expanding its National Health and Wellness Survey -- the world's largest international self-reported patient database -- into China. A service of KantarHealth's Consumer Health Sciences Practice, NHWS completed its fielding in China in September, adding more than 13,300 Chinese consumers to its database. Formed by uniting Consumer Health Sciences, MattsonJack, TNS Healthcare and Ziment, KantarHealth is the world's leading global healthcare consultancy, specializing in portfolio optimization, market access, safety and outcomes, and brand and customer insights.
With the launch of NHWS in China, pharmaceutical and biotech companies now can accurately size more than 100 therapeutic markets, as well as access detailed patient profiles and create publications approved by the Institutional Review Board. With the addition of China, NHWS -- which also covers the U.S., Europe and Japan -- supports both Chinese-centric and cross-cultural analyses based on accurate patient-provided metrics.
"Projected to be the world's largest pharmaceutical market by 2050, China is a priority country for our customers -- and we are responding to their need for greater insight into this key geography," says Mike Kelly, CEO of KantarHealth's Consumer Health Sciences Practice. "The expansion of NHWS provides a valuable tool to help them measure opportunities; create segment-specific marketing strategies; understand diagnoses, treatment choices and outcomes; and identify patient demographics, compliance and satisfaction".
"Opportunities in China continue to grow," adds Scott Davies, General Manager of KantarHealth China. "Over the last five years, healthcare expenditures in China have more than doubled. In addition, China's goal is to provide healthcare coverage for 90% of its population by 2011. By launching NHWS in China, we are helping our customers make the best decisions to support their success in this growing target market."
With its fielding in China, as well as in the U.S., Europe and Japan, NHWS has added more than 108,000 patients to its database in 2009. Plans are also in place to continue to driving growth by adding new emerging markets across Asia, Eastern Europe and Latin America.
About the National Health and Wellness Survey
NHWS is the largest self-reported patient database of its kind, providing market sizing, demographic, attitudinal, quality of life, resource utilization and treatment information across more than 100 therapeutic categories in the U.S., Europe, Japan and China. It covers patients who are diagnosed, undiagnosed yet symptomatic and untreated, as well as those treated with prescription and over-the-counter medications.
About KantarHealth
KantarHealth is the world's leading healthcare-focused global consultancy, specializing in portfolio optimization, market access, safety and outcomes, and brand and customer insights. Formed by uniting Consumer Health Sciences, MattsonJack, TNS Healthcare and Ziment, it is the next-generation decision support partner to the pharmaceutical and biotech industries, delivering evidence-based guidance to support clients' global and local success.
With 40+ offices throughout the Americas, Europe, Asia-Pacific, the Middle East and Africa, KantarHealth provides the broadest global footprint, coupled with the strongest local knowledge to help drive clients' maximum performance in every geography. Market-leading solutions ensure optimal decisions and actions across the brand life cycle, from assessing opportunities and sizing markets...to developing products and building access strategies...to positioning brands and creating messaging...to managing stakeholder relationships and monitoring treatment outcomes.
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Contact Information...
To learn more about NHWS in China, contact Andy Stankus, Vice President, Business Development, at 610-287-3961, or Andy.Stankus@kantarhealth.com, or Scott Davies, General Manager, KantarHealth China, at +8621 6360 0808, ext. 197 or Scott.Davies@kantarhealth.com.
For more information on KantarHealth, please contact Ilene Siegalovsky, Senior Vice President, Marketing and Communications, at 201-836-0040, ext 225 or Ilene.Siegalovsky@kantarhealth.com or visit www.kantarhealth.com.