Contact Information: Media Inquiries Luthier Society 323.825.4499 http://www.luthiersociety.com
Johnny Royal of Luthier Society Unveils Archimedes 1.0 Trailer
| Source: Luthier Society, Inc.
LOS ANGELES, CA--(Marketwire - October 21, 2009) - LSI -- Johnny Royal, CEO &
Chairman of social media and viral branding agency, Luthier Society, has
released the first viral video for the company's proprietary ROI
weighted-value software platform, Archimedes 1.0. Johnny Royal and Luthier Society, Inc.
have been developing Archimedes 1.0 over the
past several years as a response to the inability of quantifying social
media marketing and returning true weighted-value ROI data back to online
marketing personnel.
Inspired by the theories of Charles Henry Dow, Archimedes 1.0 uses a
proprietary Tracking Technology Metric (TTM) that has effectively created
the world's first online market index for websites. Archimedes 1.0 users
will be able to determine the depth of their outreach efforts, saturation
rate, geo-spatial location of their audience and value of online
positioning, giving the first true, monetized value for Return on
Investment in social media marketing.
Johnny Royal and Luthier Society have
recently published the world's first white paper on Social
Media 3.0, which discusses solutions for inoperability between
multi-media platforms, the evolution of the micro-blogosphere and advances
in mobile applications for marketing platforms. Some of the more advanced
aspects of the research consider various metrics platforms and their
specific areas of expertise for various types of social media campaigns.
Luthier Society,
Inc. is a boutique social media and viral branding agency based in Los
Angeles, CA that provides all aspects of online communications for the
entertainment and technology industries. Clients range from Universal
Records to Sony. Luthier
Society, Inc. was founded by Johnny Royal in 2007.
ARCHIMEDES 1.0
http://www.luthiersociety.com/archimedes
Social Media 3.0
http://www.luthiersociety.com/whitepaper/White-Paper-3.0.pdf