LBi launches an innovative salt app for Food Standards Agency (FSA)

PRESS RELEASE
Stockholm/Amsterdam/London, 23 October 2009

LBi has created an iPhone and iPod Touch application and
mobile-optimised site called 'FSA Salt' to help shoppers calculate
the salt content in everyday foods and make healthier food choices
for their families. The salt calculator also comes with sound: when
you shake the application you can hear salt being shaken and you are
provided with useful tips to reduce salt in everyday foods. The app
has been created for the FSA in support of their Salt Reduction
Campaign after survey results revealed that 26 million adults in the
UK consume too much salt in their diets.  This unique app can be used
by shoppers and mothers easily when browsing the supermarket shelves.

The Salt Calculator is a 'simple to use' app that can be integrated
into the lives of consumers with ease and acts as a handy nutrition
tool when they are 'on the go'. Users can simply look at the food
label, select the appropriate level of salt per 100g and combined
with choosing the weight of the serving from the scale provided, a
traffic light system reveals instantly if it's a healthy choice.  The
app includes added features such as salt intake information for
children of different ages and an inbuilt shake gesture that provides
useful tips such as 'Go for reduced-salt back bacon in your bacon
sandwich', 'And try adding some slices of tomato instead of ketchup'.
 The shake feature provides a built in sound effect of salt being
shaken, which can be heard with each tip displayed.
Laura Jordon Bambach, Joint Creative Director LBi UK:  "Its always a
pleasure to work on projects that are not only creatively pleasing
but provide such a useful tool in promoting good health; and where we
can use digital channels to create real benefit for consumers. We're
especially happy to be helping mums make the right decisions at point
of sale, through our work with the FSA".

For further information please contact:
Sarah Van Praagh, Head of PR, LBi
+44 20 7063 6141, sarah.vanpraagh@lbi.com
Imogen Thacker, Marketing & PR Assistant, LBi
+44 20 7063 6155, imogen.thacker@lbi.com
Eva Ottosson, Group Communications Manager, LBI International AB
+46 709 41 21 40, eva.ottosson@lbi.com

About LBi:
LBi is a global digital marketing and technology agency, blending
insight, creativity and expertise to solve business problems. The
largest genuinely full service agency of its kind in Europe, LBi
provides the full range of digital capabilities, including digital
strategy, branded content, service design, media, CRM, technology,
managed hosting and support services. The Company employs
approximately 1,400 professionals located primarily in the major
European, American and Asian business centers; such as Amsterdam,
Atlanta, Berlin, Brussels, London, Milan, Mumbai, New York, Paris and
Stockholm. LBi is listed on Nasdaq OMX in Stockholm and NYSE Euronext
in Amsterdam (symbol: LBI). www.lbi.com