MediaBeacon Appoints Enterprise Content Management Veteran to Enhance and Expand Marketing Initiatives

MINNEAPOLIS, MN--(Marketwire - October 27, 2009) - MediaBeacon, Inc., a leading provider of Rich Media solutions, today announced the appointment of Tom Rieger as Vice President of Marketing and Business Development. The appointment brings MediaBeacon's commitment to a new level in enhancing and expanding its market presence and business development initiatives to bring the company into the forefront of the marketplace. He will report to Jason Bright, founder and President.

"Tom is a highly accomplished executive and leader with extensive content and media marketing experience and proven success in enterprise software marketing," said Bright. "He also brings a proven track record of developing and delivering effective branding and demand generation activities and building market relationships that consistently deliver effective results. We're pleased to have him join the company and know he will be a key force in executing our growth strategies."

Before joining MediaBeacon, Rieger worked at IBM Corporation and FileNet Corporation prior to IBM's acquisition of that company in 2006, where he served as Director of Business Development and Programs for North America, working with the sales and marketing organizations to transform the group to a cohesive go-to-market team. Rieger has also served in senior management positions with Allied Vaughn, Ascential Software and Informix Software.

"I'm excited to join a company that has such strong technology, strong customers and significant prospects to extend its position as the world's leading provider of rich content solutions," said Rieger. "I look forward to shaping a dynamic and aggressive enterprise software marketing function to successfully build a brand and market presence to advance the company's revenue growth strategies and to expand market share throughout the world."

Rieger's appointment is the latest in a series of major initiatives to further enhance MediaBeacon's market position and growth potential. These include additional hiring and investment in the product, the market and our customers.

About MediaBeacon

MediaBeacon, Inc. is the leading provider of Digital Asset Management, Enterprise Search and secure role-based distribution of digital content technology. With some of the largest DAM deployments known to date and hundreds of global enterprise customers, MediaBeacon is a proven leader in the industry. For more information, visit www.MediaBeacon.com

Contact Information: Contact: Tom Rieger tom.rieger@MediaBeacon.com 612.317.0737