MyPhotoAlbum Inc. / Agreement/Development of Sales
28.10.2009
Dissemination of an Ad hoc announcement according to § 15 WpHG, transmitted by
DGAP - a company of EquityStory AG.
The issuer is solely responsible for the content of this announcement.
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New www.PolaroidStudio.com service will be launched within the next 30
days.
New York (October 28, 2009): MyPhotoAlbum.com Inc. (Symbol: FCT) has
signed an exclusive licensing agreement with PLR IP Holdings, LLC to
combine their online photo services technology with the Polaroid brand to
launch a web site focused on photo sharing and related merchandising in the
North American market under the name 'Polaroid Studio'.
MyPhotoAlbum was chosen as the internet photo sharing partner due to their
proven technology, existing significant user base and knowledge of the
North American online photography market. MyPhotoAlbum estimates that,
with the recognition and appeal of the Polaroid brand, they are positioned
to capture a meaningful share of the estimated $1 Billion in annual
revenues for photo sharing and related merchandise market in North America.
The new web site, www.PolaroidStudio.com, will be an integral part of the
Polaroid on-line experience and will be at the heart of the Polaroid photo
ecosystem. Polaroid Studio will be accessible from and will be prominently
featured on the core Polaroid.com website.
Peter Macnee, President and CEO of MyPhotoAlbum stated, 'This agreement can
be transformational for our company. Our proven technology already serves
over 1,000,000 users and leveraging the power and network of the Polaroid
brand will drive millions of new users to the new www.PolaroidStudio.com
destination. Moreover, with one of the world's most recognized brands it
will help drive usage and revenues through consumer confidence the Polaroid
brand has established over many decades. We have a unique opportunity to
participate in the growth of Polaroid online to help drive sales in the
billions for the brand over the next few years'.
The term of the license is for five years with the possibility of renewal
for an additional five year term. The license covers North America and can
be amended to include key international markets subject to agreement by the
parties.
'The Polaroid brand has immense global appeal that translates into almost
all major categories', commented Scott W Hardy, President of PLR IP
Holdings, LLC. 'Our new relationship with MyPhotoAlbum will be an integral
part of building the Polaroid brand experience online.'
MyPhotoAlbum will be issuing further information as the agreement with
Polaroid develops.
About MyPhotoAlbum
MyPhotoAlbum, Inc. is a photo sharing service offering the most extensive
features for creating highly-unique, personalized online photo albums and
photo keepsakes. By taking the online photo experience beyond ordinary
uploading and printing, MyPhotoAlbum makes it easy and fun for everyone to
share and store photos within their own distinctive style and personality.
MyPhotoAlbum was founded in 2005 and is operated by a creative team
passionate about helping people get the most out of their digital photo and
video memories. (www.myphotoalbum.com)
About POLAROID(R)
Dating back to 1937 Polaroid is one of the most recognized consumer brands
in the world. Best known for pioneering polarized lenses and instant
photography, the Polaroid brand now extends into flat panel televisions,
digital photo frames, digital cameras, an innovative line of digital
instant products and more. Polaroid is registered trademark of PLR IP
Holdings, LLC. (www.polaroid.com)
Contact:
Peter Macnee
President & CEO
peter@myphotoalbum.com
+1-212-981-8624
28.10.2009 |[![CDATA[|[a href="http://www.dgap.de"|]Financial News transmitted by DGAP|[/a|]]]|]
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Language: English
Company: MyPhotoAlbum Inc.
860 Lower Ferry Suite 1
08628 West Trenton, NJ
Vereinigte Staaten von Amerika
Phone: +1 212 981-8600
Fax:
E-mail: peter@myphotoalbum.com
Internet: www.myphotoalbum.com
ISIN: US34969P1021
WKN: 919383
Listed: Regulierter Markt in Frankfurt (General Standard);
Freiverkehr in Düsseldorf, Hannover, Stuttgart
End of News DGAP News-Service
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DGAP-Adhoc: MyPhotoAlbum Inc.: Signs Exclusive License Agreement for Polaroid Branded Online Photo Sharing in the North American Market
| Source: EQS Group AG