Frost & Sullivan Recognizes Echo360 on Hot Company Watchlist

DULLES, VA--(Marketwire - November 4, 2009) - Echo360 today announced that market research and consulting firm Frost & Sullivan has placed Echo360, http://www.echo360.com, on its "Hot Company Watchlist." Echo360's unique product vision combined with its broad international strategy and unique distribution agreements have allowed Echo360 to break through in an industry with significant barriers to entry, earning praise from Frost & Sullivan analysts.

"As we've monitored the presentation assembly and management platforms market, we've seen how in particular the lecture capture segment has evolved and grown. The adoption of lecture capture technology by higher education institutions has certainly catapulted this growth," said Aimee Roberts, Research Analyst for Frost & Sullivan. "Echo360's focus on the higher education market sets it apart from the competition and puts it in a strong position to increase its share in an increasingly competitive market."

"It's a great honor to be recognized by Frost & Sullivan as a company to watch in this important market segment," said Fred Singer, Chief Executive Officer of Echo360. "Echo360 has built the only platform that tackles both the capture and backend infrastructure challenges of lecture capture at scale. With venue-based and personal capture options, universities have the right solution set to create and deliver rich media educational content across an institution. As this market matures, Echo360 will continue to be the educational technology company to watch."

Echo360's legacy of developing video encoding technology perfectly positions the company for the evolving learning behaviors of today's generation of students and beyond. By enabling students to review all or just parts of lectures anytime, anywhere, Echo360 is attuned to the learning styles of this new generation of students, which has grown up getting their news, entertainment and other information from multiple simultaneous outlets.

Singer added: "We live in an era where much of the content that people listen to or watch can be accessed on demand. Higher education institutions recognize this behavior and are using Echo360's lecture capture technology to engage students in new ways by extending learning beyond the classroom."

Echo360 earned its spot on the Frost & Sullivan Hot Company Watchlist for its leadership in a number of areas including:

** Exclusive Distribution Agreement with Blackboard®: Echo360's partnership with Blackboard gives thousands of instructors at Blackboard Learn institutions in North America access to a free personal version of the Echo360 lecture capture software. In just 90 days since its launch, nearly 200 universities are utilizing the service.

** Worldwide Reach and Big-Scale Clients: To date, Echo360's lecture capture software has been adopted by 400-plus higher education institutions around the globe including City University of Hong Kong, London School of Economics, New York University Stern School, Purdue University, and the University of Melbourne.

As more and more higher education institutions realize the teaching and learning benefits of lecture capture technology, Echo360 is experiencing phenomenal growth. The company saw 130% year-over-year revenue growth in 2008 with 40% of its sales coming from international markets. To meet growing international demand, Echo360's network of 11 resellers now covers more than 40 countries.

** Unique Product Vision: By offering solutions that focus on the specific needs of colleges and universities, Echo360 is rapidly becoming higher education's first choice for lecture capture technology. In addition to its software product, Echo360 also offers the industry's only lecture capture hardware appliance. The EchoSystem capture appliance reduces the deployment time and the cost of ownership traditionally associated with general-purpose presentation recording solutions. Since the hardware appliance's launch in June 2008, 2,500 units have been installed in classrooms worldwide.

About Frost & Sullivan

Frost & Sullivan, the Growth Partnership Company, enables clients to accelerate growth and achieve best-in-class positions in growth, innovation and leadership. The company's Growth Partnership Service provides the CEO and the CEO's Growth Team with disciplined research and best practice models to drive the generation, evaluation and implementation of powerful growth strategies. Frost & Sullivan leverages over 45 years of experience in partnering with Global 1000 companies, emerging businesses and the investment community from more than 35 offices on six continents. To join our Growth Partnership, please visit http://www.frost.com.

About Echo360

Echo360, http://www.echo360.com, envisions an opportunity for every student to be freed from traditional barriers to learning with an on-demand education experience. Full-time, part-time, distance, continuing, and online all describe today's student living in a 24/7 world. On-demand media and education converge at Echo360, helping colleges and universities engage students on the students' terms with full and unbounded access to classroom-based content via multiplatform replay. Developed in partnership with the University of Western Australia, Echo360 means scalable and affordable lecture capture solutions that can provide institutions of all sizes with universal availability of lecture content.

Contact Information: Press Contact Mary Young Director, Marketing Echo360 Office: +1 703.948.3043 Mobile: +1 703.963.2467