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Celebrity Tastemakers Launch Their Own Limited-Edition Magazines: Increase Online Fan Bases via New "MYMAG" Media Platform
Brett Ratner, Steve Aoki and Olivia Munn Are the First to Publish Signature Issues of MYMAG Magazine
| Source: MYMAG
NEW YORK, NY--(Marketwire - November 4, 2009) - Film and music-video director Brett Ratner,
Dim Mak Records president and superstar DJ Steve Aoki, and
supermodel/actress Olivia Munn are the first celebrities to create their
own exclusive magazines and online "universes" via MYMAG (mymag.com), the
new multi-platform media outlet that launches today.
Each limited-edition issue of MYMAG has been created by a celebrity
tastemaker for distribution to his/her fans in order to share first-person
and unfiltered insights on his/her interests and inspirations. MYMAG
comprises both a glossy print magazine and a Web site -- the celebrity's
ever-expanding online "universe" -- providing exclusive video, commentary
and links. Each issue mixes original content with archived and topical
articles, chosen by the celebrity, from publications including Playboy,
Interview, Nylon, V, Flaunt, Urb and many others.
"Changes in media-consumption habits brought about by new technologies --
Twitter, Facebook and MySpace in particular -- have significantly altered
the industry landscape, and consumers now expect a much more personalized
experience," says Magnus Greaves, founder and CEO of MYMAG. "Yet although
celebrity-to-fan communication is easier than ever, celebrities still have
no vehicle to acquaint their fans with the more subtle and personally
defining elements of their lives. MYMAG fills that void -- and helps usher
the age-old magazine format, at long last, into the twenty-first century."
Greaves adds, "MYMAG will become a platform for tastemakers -- popular
artists, athletes, businesspeople, politicians, academics -- to communicate
with their fans in an entirely new way. This will give them a tangible,
more personal connection to the people who follow their lives and careers
most closely."
MYMAG is available both online and through select non-traditional retail
outlets. To purchase a limited-edition issue of the magazine, readers can
log on to MYMAG.com , browse through the list of celebrities, then preview
and select an issue ($10), which will arrive via mail.
For publishers, MYMAG provides an opportunity to share their content with a
much broader audience -- a chance to increase their readership even in a
fractured media landscape. "Publishers have enthusiastically embraced the
concept and are thrilled to have their content selected by world-class
tastemakers to be shared with their fans," Greaves says.
About MYMAG
Founded by publishing-industry veterans Magnus Greaves and Phil Rugile,
along with Creative director Warren Noronha, MYMAG melds the best aspects
of print and online communication to create a new multimedia platform
through which celebrities and their most ardent fans can connect.