STOCKMANN plc Company Announcement 10.11.2009 at 10.15 STOCKMANN GROUP SALES IN OCTOBER 2009 In October, the Stockmann Group's sales exclusive of Hobby Hall's discontinued operations abroad amounted to EUR 217.8 million, down by 1.2 per cent. Considering that the value-added tax of food products was lowered from 17 to 12 per cent in Finland, which lowered the retail prices of food by 4.3 per cent in October, the turnover of the Group was on the previous year's level. In Finland there was also one less trading day, compared to October 2008. The Group's euro-denominated sales were affected by the clearly weaker Russian rouble in comparison with sales in October 2008. The Department Store Division's sales declined by 3.0 per cent. In Finland the turnover excluding VAT was on a par with the previous year and sales abroad declined by 8.2 per cent. The sales trend in the Baltic department stores continued to be weak, whereas the rouble-denominated sales in Russia increased by 27 per cent. In Russia, there is one department store more than in October 2008. The important Crazy Days campaign was successful and reached last year's euro-denominated sales figures, exceeding last year's figures in Finland and rouble-dominated sales in Russia. Lindex's sales in local currencies increased by 12 per cent. Lindex's euro- denominated sales increased by 9.2 per cent; sales were up 8.4 per cent in Finland and 9.3 per cent abroad. Sales improved in all markets. Seppälä's euro-denominated sales declined by 7.5 per cent. Sales were down 4.6 per cent in Finland and 12.6 per cent abroad. Sales trend in the Baltic countries was clearly weaker than in other markets. In Russia, Seppälä's rouble-denominated sales increased by 17 per cent. Hobby Hall's sales in Finland were down by 19.2 per cent. Sales figures in October October January-October January- December 2009 2008 change 2009 2008 change 2008 EUR EUR perc. EUR EUR perc. EUR mill. mill. 09/08 mill. mill. 09/08 mill. Department Store 94.0 94.8 -0.9 621.8 691.3 -10.0 868.5 Division, Finland Department Store 35.8 39.0 -8.2 225.0 289.6 -22.3 350.4 Division, international operations Department Store 129.8 133.9 -3.0 846.9 980.9 -13.7 1 218.9 Division, total Lindex, Finland 6.7 6.2 8.4 64.8 62.5 3.6 77.1 Lindex, 55.5 50.8 9.3 459.3 491.4 -6.5 595.5 international operations Lindex, total 62.2 57.0 9.2 524.1 553.9 -5.4 672.5 Hobby Hall, Finland 11.3 14.0 -19.2 113.8 126.4 -10.0 157.4 Seppälä, Finland 9.5 10.0 -4.6 91.6 96.2 -4.8 121.1 Seppälä, 5.0 5.7 -12.6 44.6 50.5 -11.7 61.5 international operations Seppälä, total 14.5 15.7 -7.5 136.2 146.8 -7.2 182.6 Real estate + 0.0 0.1 -79.5 0.1 0.6 -86.7 0.8 others Operations in 121.5 125.1 -2.8 892.1 977.1 -8.7 1 224.8 Finland, total International 96.3 95.5 0.8 729.0 831.5 -12.3 1 007.4 operations, total Stockmann total, 217.8 220.6 -1.2 1 621.0 1 808.6 -10.4 2 232.2 continuing operations Discontinuing 0.0 3.0 -100.3 11.7 27.9 -58.3 33.6 operations: Hobby Hall, international operations Stockmann total 217.8 223.6 -2.6 1 632.7 1 836.5 -11.1 2 265.8 STOCKMANN plc Hannu Penttilä CEO DISTRIBUTION NASDAQ OMX Principal media