Exercise of options in Unibet Group plc

Exercise of options in Unibet Group plc

In the exercise window ending on 15 November 2009, under the rules of Unibet's
option schemes no. 14 and 15 for senior executives, 98,176 share options were
exercised. 

Of these options 16,946 options were exercised by issuing 16,946 ordinary shares
with a par value of GBP 0.005, and in connection with this exercise, Unibet has
received GBP 206,063.36 which has, in full, been taken to equity.

The remaining 81,230 options were exercised using SDRs from Unibet's Share buy
back programme initiated in 2007. In connection with this exercise, Unibet has
received GBP 987,756.80, which has, in full, been taken to equity.

Following this exercise, the total amount of shares outstanding in Unibet Group
plc is 28,258,038 ordinary shares with a par value of GBP 0.005. Of the total
outstanding shares, 216,670 from the Share buy back programme initiated in 2007
continue to be held by Unibet.

For more information:
Inga Lundberg,
Investor Relations	
Telephone +44 208 545 6229 or +44 7887 996 116

About Unibet
Unibet was founded in 1997 and is an online gambling company is listed on NASDAQ
OMX Nordic Exchange in Stockholm. Unibet is one of the largest privately-owned
gambling operators in the European market and provides services in 27 languages
through www.unibet.com. Today, Unibet has more than 3.8 million customers in
over 100 countries. Unibet is a member of the EGBA, European Gaming and Betting
Association, RGA, Remote Gambling Association in the UK and is certified by G4,
Global Gaming Guidance Group. 
In December 2007, Unibet acquired Maria Holdings, the largest online bingo
operator in the Nordic market and in April 2008 Scandinavia's largest trotting
community, Travnet.

More information about Unibet Group plc can be found on www.unibetgroupplc.com